Paid Media Specialist; Remote​/Gdm; Gray Media Group

Why consider this job opportunity

• Salary up to $95,000/yr
• Comprehensive benefits package, including medical, dental, and vision coverage
• Paid parental leave and adoption benefits
• Opportunity for career advancement and growth within the organization
• Supportive and collaborative work environment
• Focus on work‑life balance with paid time off

• Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other platforms
• Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy
• Analyze data to optimize bidding, targeting, and ad relevance
• Communicate performance insights and actionable recommendations to internal teams
• Monitor campaign pacing, delivery, and KPIs daily

• 3+ years of hands‑on experience managing paid search campaigns
• Proficiency with Google Ads, Microsoft Ads, Google Analytics, and keyword tools
• Strong understanding of bidding strategies, tracking, attribution, and optimization tactics
• Excellent analytical skills with the ability to interpret data and present insights clearly
• Strong written and verbal communication skills

• Google Ads certifications
• Experience working within an agency environment
• Familiarity with paid social or programmatic advertising
• Familiarity with Google Tag Manager
• Hands‑on experience in managing monthly campaign budgets from $1k to $50k+

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