Marketing Automation Specialist
Lititz, Lancaster County, Pennsylvania, 17543, USA
Listed on 2026-01-12
-
IT/Tech
Digital Marketing, Data Analyst -
Marketing / Advertising / PR
Digital Marketing
Job Summary
The Marketing Automation Specialist helps to support the marketing initiatives across and The Restaurant Store. In this position you will be working to both optimize the technology stack that powers marketing automation and launch various marketing campaigns. This is a highly collaborative role that works with designers, content writers, development, and data teams to ensure we are on the cutting edge of marketing technology and automation.
This position sits on the Marketing Automation team and would be eligible for remote, hybrid, or in‑office working arrangements.
- Help develop marketing automation systems and new capabilities
- Transform data from our warehouse to be ingested into our marketing automation tool
- Configure dynamic and/or personalized components in our marketing creative across channels
- Work collaboratively to launch omni‑channel campaigns and workflows in our marketing automation tool
- Find opportunities to optimize marketing campaigns using data‑driven analysis
- Help define customer segments and profiles for targeting and marketing automation
- Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data
- Collaborate with the team and colleagues around the organization on measurement projects
- Work is performed while sitting/standing and interfacing with a personal computer
- Requires the ability to communicate effectively using speech, vision, and hearing
- Requires the regular use of hands for simple grasping and fine manipulations
- Requires occasional bending, squatting, crawling, climbing, and reaching
- Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs
- Access to a reliable and secure high‑speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day‑to‑day tasks.
- Access to a home router and modem
- A dedicated home office space that is noise‑ and distraction‑free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
- A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
- The desire and ability to work and communicate with other team members via chat, webcam, etc.
- Legal residents of one of the following states: AK, AL, AR, AZ, CT, DE, FL, GA, IA, , IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY. H‑1B Visa Sponsorship Not Available, W2 only.
- SQL, ability to write scalable queries
- Strong communications, organization, and teamwork skills
- 3+ years’ experience working in an analytics‑related position, preferably in e‑commerce
- 3+ years’ experience working with a marketing automation tool
- Web analytics (Google Analytics or similar tool)
- Attribution modeling
- Audience building
- Experience using data visualization software (ex. Power BI or Looker Studio)
- Google Dataform (or similar tool)
- Liquid/Amp script (or similar templating language)
This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.
Desired Traits & Skills- Communicate effectively:
Ability to simply and confidently explain ideas to team members both written and verbally - Critical thinking skills:
The marketing landscape can change rapidly and without warning, and the strategies that worked yesterday might not work today. We need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges - Entrepreneurial spirit:
Takes it upon themselves to find ways to add value to the team and business. Self‑motivated and creative in their quest to find actionable insights and new solutions. Often found saying “What if we tried this?” or “Maybe this is a better way to do it?” They have a knack for overcoming obstacles - Desire to grow:
Constantly seek to improve themselves and expand their professional knowledge and skill set
The food service professional’s premier source for restaurant equipment, supplies, and knowledge online. Our purpose is to empower and equip people to run their businesses more profitably and efficiently.
Benefits- Medical
- Vision
- Dental
- PTO
- Paid Maternity Leave
- Paid Parental Leave
- Life Insurance
- Disability
- Dependent Care FSA
- 401(k) matching
- Employee Assistance Program
- Wellness incentives
- Company discounts
- AT&T & Verizon discount
- Bonus opportunities
- Accident insurance
- Critical illness insurance
- Adoption assistance
- On‑site fitness centers
- Dog‑friendly offices
- Mid‑Senior level
- Full‑time
- Information Technology
- Wholesale
Referrals increase your chances of interviewing at Webstaurant Store by 2x.
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