Ecommerce Specialist - Newark, NJ

Base pay range

$80,000.00/yr - $/yr

Our client is seeking an Ecommerce Specialist to lead the DTC website in the US (and globally). They are looking for a candidate who has Shopify experience, can be hands‑on in the role, and is experienced in data/analytics to continuously optimize the Shopify sites. You will be responsible for managing, maintaining, designing, and optimizing Shopify sites for the brand (in the US & globally) and work directly with the VP of DTC.

You are someone who is detail oriented, eager to learn, and passionate about ecommerce and UX optimization.
This role is in‑office Monday through Thursday in Newark, NJ (with work from home on Fridays).

• Build and update product pages, collections, navigation menus, and on‑site content.
• Develop new campaign‑specific landing pages.
• Refresh product copy, tags, variants, and metafields.
• Oversee seasonal merchandising updates, promotional changes, and general site refreshes.
• Upload and manage creative assets, including banners, images, and copy.
• Maintain a visually cohesive, error‑free, and mobile‑optimized site experience.
• Manage, prioritize, and execute incoming requests across more than 20 global storefronts.

• Support the setup, execution, and analysis of A/B tests.
• Utilize CRO platforms (such as VWO) to run experiments.
• Deliver insights and recommend improvements based on performance data.
• Monitor core metrics including conversion rate, bounce rate, funnel drop‑off, and add‑to‑cart rate.
• Track site performance using tools like Shopify Analytics, GA4, Hotjar, and related analytics platforms.

• Partner with developers or external agencies on theme updates, bug resolutions, and new feature implementations.
• Conduct QA testing after updates to ensure functionality across devices.
• Help maintain site performance standards, SEO fundamentals, and accessibility best practices.

• 2–3 years of Shopify experience, including hands‑on page creation and content management.
• Strong working knowledge of Shopify admin, themes, and app integrations.
• Familiarity with CRO principles and A/B testing tools.
• Ability to perform light graphic editing in Figma, Canva, or Adobe XD.
• Experience using project/task management systems such as Jira.
• Knowledge of HTML/CSS is a plus, though not required.
• Basic understanding of GA4, heat mapping tools, and funnel analytics.
• Excellent attention to detail and strong multitasking abilities.