VP, Lifecycle Marketing & Operations

VP, Lifecycle Marketing & Operations

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Team Builder @ Ninja One 🥷 🤗Hiring in the following states: CA, CO, CT, FL, GA, IL, KS, MA, MD, ME, NC, NJ, NY, OR, TN… About the Role

We are seeking a highly strategic and data-driven Vice President of Lifecycle Marketing & Operations to drive end-to-end customer engagement, retention, and revenue growth through both strategic lifecycle programs and the operational infrastructure that supports them. This executive will own Customer & Lifecycle Marketing, Marketing Operations, Revenue Analytics, Account-Based Marketing, & Revenue Orchestration aligning Marketing, Sales, SDR/BDR, and Customer Success around coordinated plays that deliver predictable growth.

Reporting to the VP of Revenue Marketing, this leader will define and institutionalize the operating model for revenue execution, scale the systems and processes that power GTM alignment, and deliver insights that shape investment priorities and long‑term growth strategy. Deep experience in maximizing customer value throughout the lifecycle, from acquisition and onboarding to retention and expansion, by designing personalized, automated, and data-driven engagement programs that operate seamlessly across channels and systems.

Location

We are flexible on hybrid/remote working from home if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference will be given to candidates based in Austin, TX or those willing to relocate unassisted who are able to work in‑office 2 days per week.

What

You’ll Be Doing Lifecycle Marketing & Customer Growth

• Define and execute the global customer lifecycle strategy covering acquisition, onboarding, adoption, retention, and expansion; design connected journeys that guide prospects and customers through every stage
• Develop segmentation and trigger frameworks that personalize engagement by persona, stage, product usage, and account health, enabling automated, data-driven outreach across all channels
• Partner with Product Marketing, Sales, and Customer Success to design integrated expansion and adoption plays that drive Net Dollar Retention (NDR), increase product stickiness, and maximize customer lifetime value
• Own customer communication programs across email, in‑app messaging, community, and webinars while collaborating with Customer Advocacy and Product Marketing to strengthen loyalty and elevate brand equity globally

Marketing Operations & Systems

• Lead Marketing Operations as a global center of excellence ensuring executional rigor, operational scale, and clean, connected data across all GTM systems
• Oversee and evolve the GTM tech stack (Salesforce, 6sense, Pardot, Snowplow, Marketo, Hub Spot, Asana, sales engagement tools) ensuring automation, integration, and measurable ROI
• Own orchestration infrastructure including lead routing, account scoring, attribution, and customer journey tracking, optimizing visibility and speed across the funnel
• Establish data governance and enrichment standards that maintain accuracy, connectivity, and compliance across leads, contacts, and accounts to support reliable decision-making

Marketing Data & Analytics

• Own the revenue measurement framework encompassing dashboards, attribution models, forecasting, and lifecycle KPIs (lead-to-demo, adoption, churn, NDR, LTV:
  
  CAC)
• Deliver executive and board-level insights into pipeline, revenue, and retention that guide budget allocation, investment priorities, and long‑term growth planning
• Institutionalize a culture of experimentation and data‑driven optimization by embedding analytics into campaign planning, execution, and performance reviews
• Partner with Rev Ops and Finance to unify data models that measure funnel efficiency, cohort performance, and program ROI across acquisition, retention, and expansion motions

ABM & Revenue Orchestration

• Set the global vision and operating model for orchestrated GTM plays that unify Marketing, Sales, SDR/BDR, and Customer Success around shared revenue outcomes
• Build and scale ABM programs that engage…