Paid Search Specialist; Remote

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We’re Novakid School, a next‑generation early English learning platform that enables children worldwide to learn English efficiently through play and fully remote practice with certified teachers. With AI‑powered games, training apps, and authentic English content, we provide engaging, effective, and accessible lessons.

“Our vision is to change the way ESL children learn English by making it more engaging, effective, fun, and accessible. The ability to master the English language from an early age is critical to achieving a path of greater success and fulfillment, socially, emotionally, academically and professionally.”

The Marketing Team handles all digital interactions with parents and students, from digital marketing to onsite experience and on‑sale onboarding. The team of 50+ people covers marketing, UX/UI, technical development, and journey management.

We have an exciting new opportunity for a Paid Search Specialist to join the Performance Marketing Team.

• Plan, create, and manage PPC campaigns across a variety of channels according to Paid Search / Acquisition strategy and targets on platforms such as Google Ads, Bing, Naver, etc.
• Conduct keyword research and manage bids, including adding PPC keywords and negative keywords.
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns, ensuring spend stays within weekly and monthly budgets while maintaining Quality Score, impression share, and other key metrics.
• Write engaging, concise ad copy and modify CTAs to boost click‑through rates and landing‑page conversions.
• Monitor, evaluate, and present campaign performance through weekly and monthly reports, analyzing trends, goals, opportunities, and key performance indicators.
• Manage and adjust campaign budgets and bids to optimize ROAS.
• Track daily, weekly, and monthly KPIs to identify improvement opportunities and sustain growth.
• Report KPIs to the rest of the team via dashboards.
• Ensure campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
• Collaborate with other Performance marketers across channels and geos (SEO, Paid Social, Affiliate, etc.) to meet business goals.
• Manage and review daily account responsibilities for all active Search platforms.

• 3+ years of experience managing Google Ads campaigns.
• Experience managing budgets of $100k and higher on a monthly basis.
• Proven experience with Google Analytics.
• Strong experience in at least one of the markets: Türkiye, Israel, MENA, Romania.
• Proficiency in one of the regional languages is a huge plus.
• Operational knowledge of Google Sheets/Excel and Google Slides/MS PowerPoint.
• Fluent English – speaking and writing at C1 level.
• Strong attention to detail.
• Strong interpersonal and listening skills.
• Analytical mindset.
• Research and problem‑solving skills.
• Passion for Paid Search and digital marketing.
• Growth mindset and can‑do attitude.
• Outstanding ability to think creatively and resolve problems.
• Excellent analytical, organizational, project management and time‑management skills.
• 3+ years experience in PPC platforms and tools (SA360, Kenshoo, Marin, etc.) is a plus.

• Opportunity to work in an innovative, fast‑growing edtech company.
• A creative and collaborative work environment.
• Comprehensive professional development and leadership growth opportunities.
• The chance to have a meaningful impact on the lives of young learners worldwide.
• Unlimited holidays.

So, what are you waiting for? Apply now for a chance to forge your own career path and be brilliant as part of a bright, talented team.

It’s our people that make Novakid the leading Online ESL company for kids. That’s why we work hard to be an inclusive employer, so everyone at Novakid can be their best.

A job you love to talk about!