Web Ops, Assistant Manager

Get AI-powered advice on this job and more exclusive features.

The La Jolla Group is a worldwide leader in the action sports apparel business segment with a fast paced, high-energy environment that is continually on the move. With prominent brands such as O’Neill, PSD Underwear, Mountain Khakis, Sol Angeles, and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.

Our team enjoys flexibility with a hybrid schedule of in-office and remote work. We offer awesome discounts on our clothing brands, early release Fridays (2:00pm), occasional employer provided lunches, year-round fun events as well as a full benefits package! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.

General Summary

La Jolla Group is seeking a Web Operations Assistant Manager to support and enhance our digital commerce ecosystem across multiple Shopify Plus 2.0 brand sites. This hybrid role is ideal for someone who thrives in a fast-paced, creative environment—driving site optimization, conversion testing, and operational excellence.

You’ll collaborate across Web Ops, Merchandising, Creative, and Marketing teams to deliver best-in-class online experiences that are fast, stable, and built to convert. If you’re passionate about eCommerce innovation in the apparel industry, this is your opportunity to make a direct impact on growth, brand storytelling, and customer experience.

Essential Job Functions

• Web Operations & Site Management
• Oversee daily operations for multiple Shopify Plus storefronts, ensuring uptime, speed, and flawless checkout performance.
• Partner with developers and vendors on new features, app integrations, and theme upgrades.
• Support 3rd-party marketplaces (e.g., Amazon) with listing optimization and inventory management.
• Conduct site audits (links, speed, accessibility, tagging) and document findings with actionable recommendations.

Conversion Rate Optimization (CRO)

• Lead CRO initiatives in partnership with Web Ops and Merchandising, from test ideation through implementation and analysis.
• Execute A/B and multivariate testing using tools like VWO, Hotjar, or Microsoft Clarity.
• Identify friction points in the customer journey and translate insights into actionable improvements.
• Maintain documentation of test results and apply learnings across brands.

UX & Site Experience

• Ensure all digital experiences align with brand identity, SEO best practices, and accessibility standards.
• Collaborate with Merchandising and Creative teams on navigation, filtering, and product page optimization.
• Partner with Retention teams to align landing pages and campaign destinations for maximum conversion.

Analytics & Reporting

• Track key performance metrics (CVR, AOV, bounce rate, load speed, etc.) and share weekly dashboards and quarterly insights.
• Manage tagging and data accuracy across GA4, GTM, Meta, Tik Tok, and affiliate platforms.
• Serve as liaison between internal teams and external developers to maintain timelines and resolve issues quickly.
• Maintain deployment calendars and coordinate multi-brand releases and migrations.

Required Knowledge, Skills, And Abilities

• Strong understanding of Shopify Liquid, theme architecture, and front-end technologies (HTML, CSS, JS).
• Skilled in CRO tools (VWO, Google Optimize, Hotjar) and analytics platforms (GA4, Looker Studio).
• Data-driven mindset with the ability to translate insights into growth strategies.
• Excellent communicator with cross-functional collaboration and project management expertise.
• Highly detail-oriented, organized, and process-driven with strong QA discipline.

Required Education And Experience

• Bachelor’s degree in Digital Marketing, Computer Science, Business, or related field.
• 3–5 years of experience in Shopify Plus eCommerce operations and CRO optimization, ideally for apparel or lifestyle brands.
• Experience contributing to or managing CRO roadmaps for Shopify Plus brands preferred.

La Jolla Group offers a comprehensive benefits package for regular, full-time employees designed to support overall well-being and work-life balance. Eligible team…