Cycle & HubSpot Marketing Manager

Modern Family Law
, a rapidly expanding national family law firm, is seeking an experienced and innovative Life Cycle & Hub Spot Marketing Manager to work remotely near one of our offices in California
. Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values.

As Modern Family Law’s Life Cycle & Hub Spot Marketing Manager
, you will turn complex legal topics into clear, trustworthy, and engaging content that helps families make informed decisions and choose the right legal partner.

The Life Cycle & Hub Spot Marketing Manager will own lifecycle marketing and CRM operations across the firm. You will manage Hub Spot as the marketing system of record – overseeing segmentation, nurture flows, lifecycle journeys, lead routing, and performance reporting. Your mission is to convert anonymous visitors, new leads, retained clients, and even lost potential clients into booked consultations or returning clients through email, automation, and smart routing.

Content will be produced in partnership with the Content Marketing Manager; you have experience in orchestrating journeys and systems, so the right people receive the right message at the right time. You’ll leverage Hub Spot’s dashboards and data to provide strategic insights, optimizations, and recommendations across the marketing team.

• Own the full lifecycle marketing strategy from first touch through booked consult, post‑consult, active case, and past client re‑engagement.
• Design and maintain segmented nurture sequences and workflows, such as:
  • New website leads who haven’t booked yet.
  • Leads by practice area (divorce, custody, support, etc.).
  • Leads by geography.
  • Lost potential clients.
  • Past clients (reviews, referrals, and re‑engagement).
• Define KPIs and program goals for each journey (conversion to consult, time‑to‑consult, engagement, reactivation, etc.).
• Serve as the primary marketing owner of Hub Spot, responsible for contact properties, lifecycle stages, lead status definitions, list management and segmentation logic (smart & static lists), workflows, automation rules, and optional lead scoring.
• Partner closely with Intake/Operations and Sales/Legal to align lead routing logic, maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.), and ensure Hub Spot data hygiene, including deduplication, list cleanup, opt‑in and consent management, and preference‑center accuracy & compliance.
• Plan, execute, and QA email campaigns and automated flows using content created with the Content Marketing Manager. Own setup, QA, and deployment in Hub Spot (templates, subject lines, A/B tests, send logic, scheduling).
• Monitor deliverability and compliance, including sender reputation, opt‑in/unsubscribe management, and CAN‑SPAM and relevant email regulations.
• Define tracking and data requirements for lifecycle reporting in Hub Spot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events.
• Partner with the Webmaster (GTM/GA4 implementer) to ensure Hub Spot forms and tracking scripts are correctly installed, UTM conventions are consistent, and events flow cleanly into Hub Spot dashboards.
• Build and maintain Hub Spot dashboards for lead volume and quality by source/scheme, consultation bookings and show rates, nurture performance (open rate, click rate, conversion rate), and provide actionable insights to SEO, Growth Marketing, and Content on which campaigns and topics drive the highest value leads.
• Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long‑form content into email modules and nurture components.
• Partner with Growth Marketing to support webinars, event follow‑ups, and campaign‑specific email segmentation.
• Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys.
• Work closely with Intake/Operations to ensure CRM automations match real‑world workflows and do not create friction for staff or clients.

• Lead to Consult Conversion Rate.
• Time from Lead to First Follow‑Up.
• Nurture‑Influenced Consults.
• Ema…