Corp - Director Of Digital Marketing

Twenty Four Seven Hotels is currently seeking an experienced hospitality professional to lead the Digital Marketing Team as the Director of Digital Marketing
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This role is essential to the success of our Commercial Strategy team, responsible for leading an end‑to‑end digital strategy across e‑commerce, owned, earned and paid media. It is both strategic and hands‑on, ideal for a leader who thrives in big‑picture planning and day‑to‑day execution and who is accountable for translating digital strategy into measurable commercial results.
This role offers flexibility for hybrid/remote work arrangements.

You’ll lead property‑level brand and digital planning alongside Commercial Services leadership while developing, implementing and optimizing digital marketing initiatives to elevate presence, accelerate growth, drive revenue and enhance customer acquisition across our portfolio of properties while aligning with company objectives.

• Establish clear roles, responsibilities, and performance expectations across the internal team and agency partners to create a high‑performance environment
• Set priorities and annual roadmap for the Digital Marketing function aligned with company OKRs
• Uphold and be accountable to department goals, objectives, and processes
• Stay at the forefront of digital marketing trends and best practices (in hospitality); guide the department to implement innovative strategies to maintain a competitive edge
• Foster a team environment of continuous improvement
• Onboard and train Digital Marketing team new hires
• Coach and develop team members to build bench strength and growth plans
• Collaborate with company leaders and cross‑department teams to provide marketing support and ensure cohesive strategies and initiatives to support company objectives
• Provide communication, training and education to General Managers and Sales Leaders to raise their awareness and understanding of Digital Marketing
• Analyze hotel‑specific needs and create strategies and tactics for increasing revenue portfolio‑wide and for a dedicated portion of the portfolio
• Discuss trends and sales strategy, review results from the prior month and determine upcoming events and action plans for occupancy and RevPAR maximization for future dates in collaboration with Revenue and Sales leaders
• Develop, manage and optimize integrated digital marketing campaigns and tactics such as programmatic display, retargeting, paid search and paid social
• Develop and implement location‑specific strategies to meet and exceed goals in the areas of revenue generation and market share performance
• Manage spend budgets and pacing to provide ongoing recommendations for optimizations, tactics and channels
• Manage a well‑balanced distribution strategy among direct channels and OTAs to optimize channel mix
• Collaborate with Revenue teams to drive fair share on OTAs and promote packages and offers through Travel Ads and co‑op campaigns
• Develop and manage standalone hotel websites to drive hotel awareness and direct bookings
• Monitors and maximizes performance of brand websites
• Regularly audit each hotel’s online presence to ensure all third‑party listings are optimized, visible, accurate, up to date, on‑brand and engaging
• Execute SEO tactics to maximize traffic from search engines and improve ranking
• Perform regular search audits to gauge each hotel’s visibility on major search engines and information gathering services including technical website analysis, competitive/keyword research and link analysis
• Establish KPIs to measure the effectiveness of digital marketing initiatives and identify areas of improvement including actionable recommendations
• Own digital reporting and insights across all channels
• Partner with Finance to evolve attribution models and measurement frameworks across channels
• Regularly report on performance through monthly and quarterly reports to company leadership and hotel stakeholders
• Attend regular calls with hotel stakeholders to advise on marketing performance and build relationships
• Own digital marketing budget process
• Responsible for monthly marketing billing
• Partner with IT, Legal and Finance as needed on platform selection and vendor…