CRO Specialist

Location: Town of Belgium

CRO Specialist Join Medi-Market Group and help shape the future of health and well-being
** About Medi-Market:
** Since 2014, Medi-Market has established itself as a key player in health and well-being in Belgium, Luxembourg, the Netherlands, Italy, and Spain. Our mission is clear: to make high-quality expertise accessible to everyone at the fairest price.
** Our strengths
** A unique omnichannel ecosystem, made up of more than 160 points of sale (parapharmacies, pharmacies, institutes) and two high-performing webshops, enabling us to offer our customers a seamless, modern, and consistent experience. A community of more than 2,000 passionate and committed employees, driven by the desire to innovate, learn, and improve the daily lives of millions of people.

A fast-growing company that continuously rethinks the standards of health retail and aims to become a European leader in the sector. Because Medi-Market is much more than a company: it is a young, ambitious, and constantly evolving group where every talent can have a real impact. We are strengthening our digital capabilities, deepening our expertise, and launching innovative projects to shape the future of the health and well-being market.

Joining Medi-Market means taking part in an exciting human and entrepreneurial adventure, serving a mission that truly makes sense.## ##
** Role & Responsibilities
** As a CRO Specialist, you will drive continuous improvement of the ecommerce funnel by identifying friction points and optimisation opportunities across the customer journey. You will design and execute A/B tests, analyse results, and translate insights into measurable improvements in conversion and revenue. This role plays a central part in enhancing the performance and efficiency of our ecommerce platform.##
** Main duties
****
* Key Responsibilities:

**** Define and maintain the
** CRO roadmap**, prioritising optimisation initiatives based on data and business impact.
* Analyse ecommerce funnels to detect drop-offs and identify opportunities to improve conversion across navigation, product discovery, cart usage, and checkout flows.
* Design, run, and analyse
** A/B tests
** and controlled experiments to validate optimisation hypotheses.
* Collaborate with the Web & Insights Analyst and UX & Analytics Specialist to combine quantitative data with UX insights.
* Recommend and support improvements to product pages, category structures, forms, CTAs, and onsite content to increase conversion.
* Work closely with IT and external development partners to implement test variations and deploy winning experiences.
* Provide clear reporting on CRO initiatives, test results, and performance impacts.
* Support larger ecommerce projects and feature improvements with a conversion-focused perspective.
*** Main Competencies
**** Strong knowledge of CRO methodologies, funnel analysis, and A/B testing
* Proficiency with testing and behavioural analytics tools (no tools listed intentionally)
* Ability to interpret experiment results and derive actionable insights
* Analytical* Structured
* Detail-oriented
* Curious* Autonomous
* Strong communicator
* Collaborative##
** Profile :
*** Master Degree (or equivalent relevant experience)
* Fluent in French or Dutch, with professional proficiency in English
* A minimum of 3 to 5 years of experience in a similar role is required.
** What we offer*
* • A permanent contract with a competitive salary package, including 5 additional leave days, group insurance, hospitalization insurance, meal vouchers, and access to a wellness app.
• A modern, pleasant, dynamic, and supportive working environment where your development is a priority.
• Comprehensive and practical training on our tools, methods, and processes to help you quickly build your skills.
• Real challenges within a fast-growing Belgian company with international reach, offering numerous opportunities for career development and progression.
• Flexible hybrid working arrangements, ensuring a healthy balance between on-site presence and remote work. Join the Medi-Market adventure and help make health and well-being accessible to everyone!

Medi-Market is a Belgian company in full expansion. Our ambition and mission is to make health and well-being accessible to everyone.

To achieve this, we need colleagues with a plus in personality, expertise and ambition.

Whatever role you take up in our company, you will always contribute to this mission!
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