Associate Director, Data Strategy

Employer Industry: Digital Marketing Agency

• Salary range of $120,000 - $135,000
• Annual performance bonus potential based on individual and company performance
• Remote-first culture with flexibility to work from anywhere
• Unlimited PTO and extended holiday breaks
• Comprehensive benefits including 100% paid parental leave, 401(k) matching, and various insurance options
• Strong emphasis on work-life balance and professional development opportunities

• Serve as a thought leader on marketing measurement strategy, guiding clients in advanced analytics solutions
• Lead cross-functional strategic engagements involving Media Mix Modeling, incrementality testing, and causal impact analysis
• Design and oversee measurement frameworks that integrate multiple solutions for comprehensive marketing analysis
• Collaborate with internal teams to align analytical efforts with marketing objectives and client needs
• Coach and mentor mid-level Data Strategists to ensure quality deliverables and best practices

• 6+ years of experience in a digital media and marketing environment
• 6+ years of experience working with media data
• Strong client-facing experience in a digital media or performance marketing agency
• Familiarity with statistical concepts and marketing analytics, including Media Mix Modeling and Incrementality Testing
• Excellent project management skills with the ability to manage multiple timelines and teams

• 1+ years of people management experience, mentoring managers for team success
• Understanding of marketing technology platforms and analytics tools
• Experience visualizing data for stakeholders using tools like Google Data Studio or Tableau
• Familiarity with Customer Data Platforms and Data Privacy Regulations
• Knowledge of Identity Resolution platforms and CRM systems

#Digital Marketing #Data Strategy #Remote Work #Career Growth #Analytics

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