Paid Media Specialist

Overview

Trajector is where purpose meets progress. We specialize in medical evidence services that become the compass our clients rely on while navigating the intricate terrain of disability benefits. Our calling is clear: to make a real difference, infuse passion, and enhance the quality of life for the disabled community. As part of our global community, you'll join a team of over 1,800 dedicated individuals, each contributing their unique talents to streamline the path to benefits.

Urgency propels us, data empowers us, and every step is tailored to ensure those with disabilities access their rightful compensation. Join us in shaping stories of transformation, one life at a time.

As our Paid Media Specialist, you will contribute directly to that mission by driving the performance of paid social campaigns across existing and emerging placements. This is a high-volume environment where velocity matters, precision matters, and message clarity matters. You will help bring hundreds of thousands of people into our ecosystem every month, across multiple lines of business, and your work will support their path toward life‑changing benefits.

This role is ideal for someone who thrives in fast‑moving direct response environments, enjoys hands‑on experimentation, understands audience signals, and excels at extracting insight from data. You will sit inside a newly rebuilt demand organization that pairs creativity with rigor, and experimentation with accountability. You will collaborate closely with the Head of Demand Generation, Lifecycle, Content Strategy, Marketing Operations, and our broader performance teams to shape paid social programs that are consistent, measurable, and impactful.

This is a remote‑friendly, execution‑first role for someone who enjoys solving problems, moving quickly, and seeing their impact at scale.

Why This Role Matters

Every campaign you launch brings someone closer to having their medical story understood clearly and completely. Every optimization improves the pathway to presenting evidence that the VA can evaluate fairly. And every test you run helps us refine how we reach people who deserve clarity, dignity, and trust in the process.

Your work influences the scale and reach of a mission that matters.

If you’re ready to build, experiment, collaborate, and contribute to something that meaningfully impacts people’s lives, we would love to meet you.

• Competitive compensation ranging from $77,900 - $99,200 per year PLUS quarterly bonus.
• Medical, dental, vision, 401k program, and more.
• Paid time off, including seven (7) federal holidays plus two (2) flex holidays for DEI.
• Joining a rapidly growing organization.

What You’ll Focus On

High‑Velocity Campaign Execution

• Build, launch, and optimize paid campaigns across existing and emerging channels used by our audience.

• Manage high‑volume budgets with discipline and attention to detail, knowing that each impression and each click creates a critical moment in someone’s path to accessing clear medical evidence.

• Ensure every campaign is set up for signal quality and measurable return, using strong structure, clean naming conventions, reliable tracking inputs, and actionable experiment design.

Creative, Ad Testing, and Messaging

• Create, iterate, and optimize social ad creative quickly, using a tightly integrated workflow with content, design, and lifecycle.

• Write clear, resonant direct‑response ad copy that resonates with the populations we serve.

• Develop creative tests that reveal what motivates large, diverse audiences, including individuals with disabilities and Veterans of all eras.

Audience, Targeting, and Scaling

• Build and evolve targeting strategies across interest‑based, lookalike, broad, and custom audiences, balancing scale with predictability.

• Use platform signals, data insights, and structured experiments to inform segmentation and creative direction.

• Identify opportunities to expand reach across while respecting each line of business’s purpose and compliance boundaries.

Data, Analysis, and Reporting

• Partner with our Marketing Performance Analyst to monitor daily performance…