Marketing Manager

About Us

Parried is a modern IT and cybersecurity provider supporting SMBs across Texas and beyond. We help businesses stay secure, productive, and protected with managed IT services, cybersecurity solutions, cloud support, and ongoing technology strategy.

We’re investing heavily in digital marketing, You Tube, email, Linked In, and outbound messaging to build a consistent and predictable pipeline. We’re looking for a Marketing Operations Manager who is hands‑on, highly organized, and able to run the entire marketing engine end‑to‑end.

You’ll work directly with the CEO and play a major role in driving growth.

• Turn long‑form videos into short‑form content
• Write and schedule posts for Linked In (company + CEO)
• Upload long‑form You Tube videos
• Upload Shorts to You Tube, Instagram, Tik Tok, and X
• Write titles, descriptions, and tags for You Tube
• Maintain a consistent content calendar
• Create simple graphics, guides, checklists, and marketing materials

• Manage and optimize Google Ads
• Build and run Linked In Ads
• Manage retargeting audiences
• Handle conversion and call tracking
• Launch campaigns for guides, seasonal pushes, and new offerings
• Track ad performance and improve results over time

• Build monthly newsletters (clients + prospects)
• Create automated drip sequences for cold and warm leads
• Manage list segmentation in Zoho
• Improve open/click rates and overall engagement

(No heavy development.)

• Update existing landing pages to match campaigns
• Make small conversion‑focused edits (copy, CTAs, proof, messaging)
• Add case studies, videos, guides, and fresh content
• Suggest improvements using data and analytics

• Draft Linked In outreach messages
• Draft follow‑up sequences
• Keep the “Elite 50” prospect list organized
• Prepare scripts for messaging
• Keep the CEO’s Linked In inbox tidy and ready for replies
• Support outbound email initiatives

• Enter and tag inbound leads in Zoho
• Maintain clean attribution
• Report weekly on inbound activity
• Track performance across content, ads, email, and website

• Maintain the marketing calendar
• Keep all content, ads, and campaigns on schedule
• Manage freelancers (video editor, thumbnail designer, etc.)
• Deliver a weekly Monday Marketing Report
• Keep everything organized 2–4 weeks ahead

(Lower priority but still part of the role)

• Research and evaluate new opportunities such as
• Billboards
• Direct mail
• Local business journals
• Print ads
• Sponsor ships and local events
• Handle end‑to‑end coordination: research, quotes, planning, execution
• Present recommendations to the CEO before launching
• Orchestrate logistics so leadership doesn’t have to manage any of it

• Consistent weekly content across all platforms
• Predictable inbound conversations and qualified opportunities
• Growing presence on Linked In and You Tube
• Improved ad performance and lower cost per lead
• High newsletter engagement and strong drip sequence performance
• Clean lead tracking with reliable attribution
• Traditional advertising handled smoothly when needed
• Well‑organized team events and strong internal culture support
• A marketing engine that runs without micromanagement

• 3–7+ years of hands‑on digital marketing experience
• Strong experience with Google Ads
• Experience creating and distributing content across multiple platforms
• Highly organized and detail‑oriented
• Strong writing and communication skills
• Comfortable with Linked In posting/ads
• Familiar with GA4, You Tube Studio, and analytics tools
• Ability to work independently in a remote environment
• CRM experience (Zoho is a plus)

• Experience in IT, cybersecurity, SaaS, or professional services
• Canva or simple design experience
• Familiarity with You Tube content workflows
• Experience with traditional advertising or event coordination

• Base Salary: $70,000 to $90,000
• Bonus: 5 percent of all marketing‑influenced closed revenue (MRR + projects + one‑time work), paid quarterly
• Mostly remote role with high ownership and impact (regular in‑person meetings with CEO to go over strategy, progress updates, brainstorming ideas, etc.)