Marketing Automation & Systems Lead; Remote

Overview

Location
:
Palo Alto, CA;
New York, NY; or Remote
Compensation
: $100-140k base + bonus + equity
Employment
:
Full-time

About Allocate

Allocate is the intelligent operating system for private market investing. We equip wealth advisory firms and institutional family offices with modern infrastructure to seamlessly source, build, and manage high-quality private portfolios - delivering efficiency, insight, and scale for their clients and themselves.

Our platform addresses the fragmentation and complexity of private markets by offering a modular, end-to-end solution - one built for the next generation of investors, not the last. By combining deep industry knowledge with purpose-built technology, we’re creating a more streamlined, transparent, and accessible private investing experience.

We’re hiring a Marketing Automation & Systems Lead to architect and scale the martech systems that power Allocate’s go-to-market engine. This mid- to senior-level role is ideal for a hands-on builder ready to own and evolve a modern marketing stack that fuels growth, tightens sales alignment, and improves performance visibility.

This isn’t just a systems management role—it’s a chance to shape how Allocate measures success and drives revenue. You’ll work across marketing, sales, product, design, engineering, and leadership to ensure the infrastructure supports strategic goals and scales efficiently.

Backed by a clear vision and collaborative team, you’ll have the autonomy and support to build what’s needed—and the responsibility to make it better over time.

This is a unique opportunity to join a fast-growing fintech platform at an inflection point. If you’re excited to build the systems that power the next generation of private market investing, we’d love to talk.

You’ll lead core initiatives across our marketing and revenue stack to improve execution, alignment, and insight.

Responsibilities include:

• Managing and optimizing Allocate's marketing systems - including Hub Spot, Salesforce, Webflow, Brevo, and Google Analytics - for campaign execution, data flow, and full-funnel visibility
• Evolving lifestyle marketing infrastructure: workflows, segmentation, lead routing, attribution, and reporting
• Partnering with cross-functional teams to align systems with strategic business goals
• Supporting website and campaign operations through enhancements, tagging, and analytic configuration
• Ensuring system hygiene, documentation, and compliance with privacy standards (e.g., GDPR, CAN-SPAM)
• Leading special projects: platform evaluations, data migrations, new tool implementations, and process improvements

• 4–6+ years of hands-on experience managing and integrating marketing technology platforms in high-growth, SaaS or fintech context
• Strong technical fluency across martech systems and data integrations into a unified revenue system
• Proven ability to scale martech in a high-growth SaaS or fintech context
• Ability to independently optimize workflows and documentation while collaborating with cross-functional stakeholders
• Proficiency in HTML/CSS basics, UTM tagging, and digital tracking best practices
• Project management skills and clear communication in fast-paced, iterative settings
• A mindset rooted in problem solving and a commitment to excellent internal service preferred (but not required)
• Deep working knowledge of Hub Spot, Salesforce, Webflow, and Google Analytics
• Experience scaling martech in a B2B or fintech environment
• Familiarity with Brevo or similar email platforms
• Interest in helping shape broader marketing operations strategy as systems evolve

Note: The base pay offered will be determined based on the candidate’s experience, location, skills, training, certifications and education, and other relevant qualifications specific to the role, as well as internal equity and market data. Total compensation may also include a discretionary performance-based bonus. This role will be subject to Allocate's Code of Ethics and related compliance obligations of Allocate.