Freelance Digital Marketer - Washington D.C.

Freelance Digital Marketer - Washington D.C.

We’re a shared‑housing operator expanding in Washington, D.C., looking for a freelance digital marketing expert with proven experience in real estate rental growth and a creative mindset to help us drive qualified leads through data‑driven Meta (Facebook/Instagram) and Google Ads campaigns. Our goal: increase visibility and qualified applications for our four D.C. shared houses: premium, design‑led homes for young professionals staying three months or more.

Your mission

• Market Expertise:
  Use your deep understanding of the D.C. housing and rental landscape to identify target audiences (young professionals, students, remote workers) and craft tailored, high‑performing campaigns.
• Campaign Strategy:
  Build and manage performance‑driven Meta + Google Ads campaigns to generate qualified inquiries and applications.
• CAC Optimization:
  Pilot our cost‑per‑acquisition (CAC) tracking and testing framework to continuously improve efficiency across campaigns.
• Tracking & Analytics:
  Implement and refine conversion tracking (Meta Pixel, GA4, Google Ads) to measure tangible results like booked calls and signed leases.
• Creative Direction:
  Bring fresh, locally relevant ideas to position coliving in a market that’s still maturing—testing angles, visuals, and copy that educate and inspire new audiences.
• Scaling & Iteration:
  Recommend strategies for retargeting, lookalike audiences, and keyword expansion based on campaign learnings.

What we’re looking for

• Proven success running Meta + Google Ads for real estate, housing, or rental growth.
• Strong knowledge of the Washington, D.C. market and local audience dynamics.
• Demonstrated ability to pilot and lower CAC through experimentation and analysis.
• Strong creative instincts—able to turn insights into compelling campaigns.
• Based in the U.S. (East Coast time zone preferred).

How to apply

Please send

• A brief case study showing campaign results and performance metrics.
• A short note on your approach to researching and activating local markets like D.C.

Your hourly or fixed‑fee proposal for an initial pilot phase.