Senior Manager, Enterprise Architect - Customer & Consumer; Sales & Marketing

Senior Manager, Enterprise Architect – Customer & Consumer (Sales & Marketing)

Location: Richmond, VA (remote work arrangements available)
Travel: 25-30%

Join a Fortune 500 company behind some of the world’s most iconic brands, where innovation meets scale. We’re looking for a strategic and technically Senior Manager, Enterprise Architect to lead the transformation of our Customer (Sales) and Consumer (Marketing) platforms. This role is essential in translating business strategy into digital solutions and architecture, driving modernization, and optimizing business capabilities to support both current operations and future growth.

You will collaborate with senior leadership, business units, and technology teams to align strategic goals with scalable IT solutions. Your expertise will guide the design and integration of sales and marketing platforms such as Salesforce CG Cloud, Experience Cloud, XTEL TPM, Adobe Enterprise Platform, and Azure-based Sales Data Foundation. You’ll also lead business capability modeling, process improvement, and architectural governance to ensure our technology investments deliver measurable business outcomes.

Strategic Alignment and Architecture Leadership

• Align business strategies with IT capabilities across Sales, Marketing, and Retail Execution & Distribution.
• Define and maintain future‑state reference architecture and standards for customer and consumer operations.
• Develop architectural artifacts including capability maps, value stream maps, and organizational models.

• Lead the design, integration, and migration of Salesforce CG Cloud, Experience Cloud, and XTEL TPM platforms.
• Re‑architect and optimize Azure‑based Sales Data Foundation used for trade performance effectiveness and payment scoring.
• Ensure seamless integration with enterprise and external systems and adherence to industry best practices.
• Provide thought leadership in CRM, TPM, and Mar Tech solutions.

• Conduct business capability mapping and application rationalization.
• Model and improve business processes to enhance operational efficiency and identify automation opportunities.
• Deploy and manage enterprise architecture tools such as LeanIX and Lucid Chart.

• Build strong relationships with key stakeholders across Sales, Marketing, and IT.
• Serve as a trusted advisor and liaison between business units and technology teams.
• Partner with external managed service providers to advance technology solutions.

You should have deep experience with Salesforce CG Cloud, Experience Cloud, and TPM platforms such as XTEL or Aforza. Solid understanding of Azure Data Services is preferred. You must be skilled in business capability mapping, process modeling, and enterprise architecture tools like LeanIX and Lucid Chart. A solid understanding of sales, trade promotion management, and marketing business processes is highly valued.

• Bachelor’s degree in Business Administration, Information Technology, or a related field is required. A Master’s degree in MBA and Computer Science is preferred.
• 10+ years in senior business analyst, development, consulting, product, technology or architecture roles, ideally within the CPG industry.
• 7+ years of hands‑on experience with Salesforce CRM.
• 3+ years of hands‑on experience with XTEL TPM or Aforza is preferred.
• 3+ years of experience with Azure Data Services is preferred.
• 3+ years of experience with Mar Tech tools such as Adobe Experience Platform or digital marketing solutions is highly preferred.
• Certifications in Salesforce CRM or XTEL TPM are preferred.
• Familiarity with Agile methodologies and modern architecture patterns.

Altria is a Fortune 500 company that has a leading portfolio of products for U.S. adult tobacco and nicotine consumers 21+. For decades we’ve been leaders in the tobacco industry, but the industry is evolving— and so are we. Our Vision is Moving Beyond Smoking™.

At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal‑opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance n us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders.

Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, Helix Innovations, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser‑Beverage InBev and Cronos Group.