Director of Digital Marketing

Join to apply for the Director of Digital Marketing role at Gene Juarez Salons & Spas

Remote (Pacific Northwest) | $80K-$110K + Bonuses | Direct CEO Report

FLSA Exempt

Gene Juarez has been the Pacific Northwest's trusted name in luxury beauty for 50 years. With 13 award‑winning locations and 400+ world‑class professionals, we’re not just maintaining a legacy – we’re architecting a digital transformation that will define the next era of premium beauty experiences. We’re looking for a hands‑on digital marketing leader who can own our entire digital strategy and execution.

• Own execution as much as strategy – you’ll be doing the work, not just directing it
• Thrive in startup mode within an established company
• Manage budgets wisely to prove ROI and earn more resources
• Build while flying – improving performance while fixing foundations

You’ll have CEO support, budget to work with, and the autonomy to make decisions. But you’ll also need to be comfortable being a team of one initially, working with contractors, and building the case for additional resources through results.

• Run Performance Marketing
  • Manage and optimize paid campaigns across Google, Meta, and Yelp
  • Drive measurable bookings with focus on cost per acquisition
  • Test, iterate, and scale what works across 13 locations
• Fix and Build Simultaneously
  • Improve current campaign performance while building better systems
  • Partner with contractors on website and technical improvements
  • Create processes that can scale as we grow
• Unify Our Digital Presence
  • Consolidate fragmented social media into one strong brand voice
  • Develop content calendar that drives bookings, not just likes
  • Ensure consistent brand experience across all digital touchpoints
• Prove the Value
  • Build dashboards that show clear ROI on every dollar spent
  • Present results and recommendations to leadership monthly
  • Use data to make the case for additional resources

• Your First 90 Days: Complete comprehensive audit, stabilize current performance, launch unified social strategy, and present your vision for 2026 and beyond.
• Year One: Drive 3x growth in new guest acquisition through digital channels. Transform our marketing from cost center to revenue engine. Establish Gene Juarez as the dominant digital presence in Pacific Northwest beauty.
• Long Term: Build the playbook for luxury service marketing in the digital age. Create systems that scale. Develop the team and technology stack that sustains growth for the next decade.

• Proven Digital Leader
  • 5-8+ years with P&L accountability in digital marketing roles
  • Deep expertise in Google Ads, Meta, and marketing automation
  • Track record of scaling multi‑location or franchise businesses
  • Fluent in both strategy and execution
• Pacific Northwest Native (Or Adopted)
  • You understand this market’s unique dynamics
  • You know the difference between Seattle subtle and Portland quirky
  • You’ve navigated the tech‑savvy but authenticity‑demanding consumer base
• Data‑Driven Creative
  • You make decisions with numbers but understand the power of storytelling
  • Excel models and SQL queries are your friends, but so is beautiful creative
  • You can present to the board and collaborate with stylists with equal effectiveness
• Builder at Heart
  • You’ve taken something from good to great before
  • Navigate resource constraints spark creativity, not complaints
  • You see systems and processes where others see chaos

• Base Salary: $80,000 - $110,000 (based on experience)
• Performance Bonuses: Structured around measurable impact
• Benefits:
  • Medical, dental, vision, short & long term disability, life insurance, 401k matching, additional voluntary insurance benefits
  • PTO: 160 hours annually (50% accrued at hire, remaining at 6 months in the first year)
  • Floating Holidays: 8 hours quarterly
  • Holidays: 8 paid holidays
• Remote First: Work from anywhere in the Pacific Northwest. Preference will be given to qualified candidates located in WA state. While this role is not primarily in‑office, you must be able to commute to our area locations as often as necessary for the job. We anticipate this will be a higher need at the start of the…