Retention Manager for Apparel Subscriptions

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

The mission of the Retention Sr. Manager (Apparel) is to design and lead an end-to-end retention strategy that transforms one-time buyers into loyal, long-term customers
. You will own the customer journey across Email, SMS, Push, and Loyalty programs
, driving engagement, repeat purchase, and profitability for Shapermint and Truekind’s 12M+ customer base
. Acting as both strategist and executor, you will set quarterly roadmaps, lead testing and optimization, and leverage data-driven insights to grow LTV while reducing churn.

• Direct Channel Leadership
  :
  Own and scale Retention channels (Email, SMS, Push, Whats App) for Apparel brands.
• Lifecycle Journeys
  :
  Lead strategies from onboarding and transactional flows to winback and loyalty campaigns.
• Multi-Channel Strategy
  :
  Maximize impact by aligning messaging, segmentation, and frequency to reduce fatigue and unsubscribes.
• Cross-Functional Collaboration
  :
  Partner with Growth, Creative, Data, and IT squads to execute campaigns and automated flows.
• Market & Competitive Insights
  :
  Benchmark top competitors weekly to inform creative calendars and strategy.
• OKRs & Roadmaps
  :
  Define quarterly objectives and initiatives balancing innovation with flawless execution.
• Reporting & KPIs
  :
  Monitor and present metrics such as repurchase rate, conversion, and LTV/CAC, highlighting risks, blockers, and opportunities.
• Execution Excellence
  :
  Ensure campaigns and projects are delivered on time, at scale, and with clear visibility for stakeholders.
• Culture of Testing
  :
  Foster a test-and-learn environment to unlock new growth opportunities.

Experience
:

• 7+ years in retention marketing, ideally in digital-first/e-commerce environments.
• 5+ years in leadership roles managing cross-functional teams.

Education
:

• Bachelor’s in Business, Marketing, Engineering, Analytics, or related field.

Skills & Attributes
:

• Proven ability to lead high-impact retention strategies.
• Strong analytical mindset, skilled at interpreting customer data to drive insights.
• Exceptional communication and collaboration across functions.
• Solid understanding of CRM, lifecycle management, and retention tactics.
• Excellent organizational skills with ability to manage multiple priorities.
• Attention to detail, strong problem-solving, and ability to balance big-picture strategy with execution.
• Dynamic, ambitious, curious—always testing and exploring AI and new technologies.

Leadership
:

• Experienced in coaching, empowering, and holding teams accountable.

Languages & Technical Skills
:

• Advanced English (mandatory);
  Spanish a plus.
• Strong knowledge of analytics tools; SQL/Data Science a plus.
• Nice to have:
  Basic familiarity with front-end tools, tracking systems, or working with engineers.