Strategic Web Content Manager; Remote

Overview

Location:

Washington, Washington, D.C.

Job Type: Contract to Perm

Compensation Range: $40 – 45 per hour

We are seeking an experienced Web Content Manager to lead the performance of our growing digital channels. With a large and active audience and significant investment planned, this role will be pivotal in improving and maintaining our website to meet core business goals. Reporting to the Director, Digital and Data, you will lead the execution of all day-to-day internal and external web initiatives, ensuring content is updated, accurate, and aligned with brand standards.

This position requires hands-on ownership of the website, including managing SEO optimization and the integration of third-party tools. You will work closely with marketing strategists and web developers to measure content effectiveness, brand awareness, lead generation, and user engagement. This is a 6 month contract with potential to convert to a permanent role. This is fully remote, but quarterly travel to DC is required.

Note:

This posting is open for thirty (30) days.

• Manage the organization’s Word Press CMS, working with developers and editors to ensure it meets the organization’s needs.
• Conduct content audits to identify gaps and redundancies in site content.
• Produce maps and visualizations of the site to help staff understand the structure and function of the website.
• Train staff in producing content for the website.
• Occasionally update HTML, CSS, and JavaScript on the website.
• Collaborate with marketing and creative teams (brand, style, layout, web copywriting, journey, and experience); technical team to maintain site standards; external development team; and organizational stakeholders.
• Use SEO tactics and CMS to maximize search rankings, optimize content, and analyze user engagement.
• Create, edit, publish, update, and retire website content (including text, images, videos, and other web assets) working within our CMS and related platforms; analyze website traffic and user engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Ensure legal compliance (e.g. copyright and data protection).
• Stay up-to-date with UX/UI developments and generate new ideas to draw the audience’s attention.
• Advise on effective methods for presenting content on the web and conduct content testing.
• Track requests for web changes, updates, and new projects.
• Manage publishing request intake process and timelines and follow up.
• Roll out a strategy for managing publishing requests (e.g. office hours).
• Evaluate current procedures and seek opportunities for editing.
• Manage procedure document library and communication strategy for internal business partners.
• Partner with business partners to develop public landing pages, utilizing interactive and engaging design elements and media.
• Manage URL redirects, broken links, and Cookie Consent content.
• Provide ongoing support for configurable cookie consent platform and configurable web platform needs and issues.
• Serve as the primary point of contact for identifying, troubleshooting, and resolution of site performance issues.
• Incorporate keywords and metadata into the content strategy to improve search engine optimization.
• Coordinate content activation with paid media and social teams based on the campaign plan.
• Keep up-to-date with competitor sites, content strategy innovations, best practices, tools, and techniques, and document best practices to share with the team.

• Must have strategic focus in addition to execution; the client needs someone who is highly strategic.
• Bachelor’s degree in Journalism, Marketing, or relevant field.
• 3-5 years’ experience managing content and production for high-traffic websites.
• Proven knowledge of using a content management system to create, change, and update information on a website.
• Knowledge of SEO and web traffic metrics, and experience tracking and managing Web Analytics (e.g. Google Analytics
  4).
• Knowledge of UX/UI best practices and how to implement them; experience on a website redesign is strongly preferred.
• Proven ability to use research and analytics to support and evaluate web initiatives.
• Abili…