Head of Alliances and Partnerships; REMOTE

Position: Head of Alliances and Partnerships (REMOTE)

Head of Alliances and Partnerships (REMOTE)

Upbound is redefining how modern infrastructure is built. As the creators of Crossplane and the pioneers of the Intelligent Control Plane, we are leading the shift toward agentic infrastructure
: platforms that reason, adapt, and operate alongside AI‑native systems.

What You’ll Do Open Source Ecosystem & Community Partnerships

• Build strategic relationships within the Crossplane ecosystem—including contributors, maintainers, and adjacent project communities—to expand adoption and integration momentum.
• Collaborate with open‑source foundations and community leaders to strengthen the broader control plane and platform engineering ecosystem.
• Support co‑marketing, education, and joint initiatives that celebrate community success and reinforce Upbound’s leadership within open source.
• Partner with Developer Relations and Product teams to ensure two‑way collaboration between community innovation and enterprise needs.

Strategic Alliance Development

• Identify, negotiate, and grow high‑impact partnerships with hyperscalers (AWS, Azure, GCP), ISVs, and SIs.
• Develop joint GTM strategies that integrate Crossplane and Upbound into partner ecosystems, marketplaces, and managed service offerings.
• Collaborate on technical integrations that expand Crossplane’s reach while reinforcing Upbound’s commercial differentiation.
• Act as a bridge between open‑source innovation, partner value creation, and enterprise adoption.

Partner GTM Execution

• Architect and execute partner‑led GTM motions including co‑selling, account mapping, co‑marketing, sales enablement, and joint value propositions.
• Work closely with marketing to create partner case studies, technical stories, and ecosystem campaigns that highlight real‑world outcomes.
• Translate developer and community adoption signals into commercial opportunities with measurable pipeline impact.
• Leverage modern GTM and partner analytics tools to optimize engagement, track influence, and refine strategies.

Partner Program & Framework Design

• Design and operationalize a scalable partner program including onboarding, enablement, incentives, and performance tracking.
• Define partner tiers, certification paths, and engagement models for both open‑source collaborators and commercial partners.
• Establish clear KPIs for ecosystem health, engagement, and partner‑driven revenue.

Product & Roadmap Alignment

• Collaborate with product and engineering leadership to ensure partnerships align with roadmap priorities and strategic initiatives.
• Advocate for integration opportunities and feedback from both the open‑source and commercial ecosystems.
• Drive alignment between Crossplane’s community direction and Upbound’s enterprise strategy to create synergy across the stack.

Ecosystem Representation & Industry Presence

• Represent Upbound and Crossplane at industry events, partner forums, and cloud‑native conferences.
• Act as a senior ambassador across open‑source, cloud, and enterprise ecosystems—balancing authenticity, influence, and strategic clarity.
• Contribute to thought leadership and ecosystem storytelling that elevate Upbound’s role in the Intelligent Control Plane movement.

What You’ll Bring

• 7+ years in technology partnerships, strategic alliances, or business development within cloud, SaaS, ISV, or open‑source technology companies.
• Proven success building and scaling partner ecosystems in high‑growth, developer‑led or open‑source‑first environments.
• Experience managing both open‑source and commercial partnerships simultaneously—balancing community trust with business goals.
• Track record negotiating complex partnerships with global cloud providers, ISVs, and SIs.
• Deep understanding of cloud computing, infrastructure platforms, and the cloud‑native landscape (AWS, Azure, GCP).
• Familiarity with open‑source governance, contribution workflows, and community engagement best practices.
• Strategic thinker with strong analytical skills; able to measure and communicate partner and ecosystem ROI.
• Exceptional collaboration, communication, and influence skills across technical and executive audiences.
• Proficiency with CRM and partner management tools (Salesforce, Hub Spot, PRM platforms).

A Plus If You

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