Talent Acquisition Specialist

About the Role

We’re growing fast — and we’re looking for a proactive Talent Acquisition Specialist to help us hire exceptional talent across the digital marketing landscape. In this role, you’ll partner closely with our Talent Acquisition Manager and hiring teams to manage full‑cycle recruiting for roles including paid media, SEO, digital analytics
, and more. This is an exciting opportunity for a recruiter who thrives in a fast‑paced environment, enjoys building relationships, and wants to grow their career in talent acquisition
. The ideal candidate has 2+ years of experience recruiting for professional digital marketing roles
. They also bring excellent communication skills and the ability to stay extremely organized while managing multiple hiring projects at once.

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. We are not only digital media strategists – we’re award‑winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers. We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

• Manage full‑cycle recruiting for digital marketing roles — from intake to offer
• Partner with department heads and hiring managers to define role requirements and success profiles
• Write and manage compelling, accurate job postings
• Source qualified candidates using Linked In and other channels to build strong and diverse pipelines
• Review resumes quickly and recommend top talent based on hiring needs
• Conduct video screens and coordinate interviews across teams
• Ensure a consistent, high‑quality candidate experience with timely follow‑up and communication
• Collect and summarize interview feedback to support clear hiring decisions
• Track pipeline data and progress using our ATS and hiring metrics
• Build relationships with candidates and manage daily communication via email, text, phone, and/or video interviews
• Achieve high candidate acceptance rates by building strong rapport with candidates, developing compelling offer letters, and managing offer negotiations

• 4‑year Bachelor’s degree in communications, business, marketing, advertising or a related field. Relevant experience also applicable.
• 2+ years of experience in full‑cycle recruiting
• Experience recruiting for digital marketing roles required (paid media, SEO, analytics, etc.)
• Demonstrated success in building talent pipelines through both inbound and proactive outbound sourcing strategies. Able to engage and convert top talent into active candidates.
• Experience working within an applicant tracking system a strong plus
• Excellent communication skills, both written and verbal
• Strong organizational and project management skills with a proven ability to juggle several searches at once
• Resourceful, solution‑oriented, and comfortable navigating ambiguity
• Passion for delivering a great candidate and stakeholder experience

• $55,000 – $65,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401(k) with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• And so much more!

This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday – Friday, with the expectation that evening and weekend work will be required as necessary.

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