Marketing Director; Remote — Healthcare and Entire Family

Marketing Director (Remote) — $0 Healthcare for You and Your Entire Family

Redirect Health

Redirect Health | Posted Mar 11

Full-time

Arizona

Negotiable

Unknown

Healthcare shouldn’t be something you worry about when it comes to taking care of your family. That’s why when you join our team, your healthcare costs $0 out of your paycheck — and the same is true for your spouse and children. No monthly premiums. No deductibles. No surprise medical bills. Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans.

This isn’t a perk. It’s part of our mission.

Who We Are Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance
. We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity. If you want your work to matter to families every single day, you’ll find purpose here.

How We Work (Our Core Values In Action) At Redirect Health, our values guide how we show up for each other, our clients, and our members. We Do Our Best Work When We

• Obssess Over People — We are always helpful, friendly, and human.

Own It to Completion If we take something on, we see it through.

Always Improve & Adapt We learn quickly and adjust without ego.

Always Start with “Yes, We Can Help You” We lead with solutions and figure out the rest.

Succeed as a Team We win together through trust and collaboration.

Detest Waste & Unnecessary Complexity We remove friction so we can focus on what truly helps people.

If these values resonate with you, you’ll feel at home here.

About This Role

Director of Growth Marketing exists to scale awareness, acquisition, and engagement so more people can access affordable, high-quality healthcare.

In This Role, You Will

• Serve members, prospective members, and internal teams by driving sustainable growth through data-driven marketing
• Be responsible for paid acquisition performance, full-funnel optimization, and marketing efficiency
• Directly impact Redirect Health’s mission by increasing access to healthcare while improving cost transparency and ROI

This is a strategic and remote role for someone who:

• Enjoys analyzing data, testing ideas, and turning insights into action
• Takes ownership and follows through
• Wants their work to have real-world impact on people’s health and financial well-being

What You’ll Do

In this role, you will:

• Own:
  Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budget
• Support:
  Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement
• Collaborate with:
  Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attribution
• Improve:
  Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboards
• Advocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value

A Strong Performer In This Role Is Known For

• Making data approachable and actionable for stakeholders
• Testing, learning, and iterating quickly while staying focused on outcomes
• Consistently delivering measurable growth and ROI

How Success Is Measured

Success in this role is measured by:

• Improved CAC/LTV clarity and performance
• Increased qualified lead volume and conversion rates
• Leadership confidence in dashboards and reporting
• Strong cross-functional collaboration and reduced reliance on external agencies

What We’re Looking For

We’re looking for someone who:

• 7+ years of experience in performance marketing, growth, or demand generation (B2C or B2B2C preferred).
• Proven success scaling paid acquisition at $100K+/month spend.
• Expertise with Meta and Google Ads, funnel analytics, and marketing automation (Hub Spot preferred).
• Deep understanding of attribution, ROAS modeling, and data-driven decision-making.
• Experience leading cross-functional teams and collaborating across departments.
• Strong communication, analytical, and leadership skills.
• Experience in healthcare, insurance, or subscription models is a plus.

Why Join Redirect Health

What “Free Healthcare” Actually Means When we say…