Marketing Lead - Autism Services; Remote
Alexandria, Fairfax County, Virginia, 22350, USA
Listed on 2026-02-08
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Healthcare
Overview
Marketing Lead – ABA, Early Intervention & Autism Services
Alpha & Omega Kids Developmental Services
Part-Time | 25+ Hours per Week | $25–$30 per Hour | Remote
Alpha & Omega Kids Developmental Services is a rapidly growing, multi-state provider of Applied Behavior Analysis (ABA) therapy, early intervention, and autism diagnostic services for children and families. Our mission is to expand access to high-quality, evidence-based care and support families at the earliest stages of need.
We are seeking a strategic and execution-focused Part-Time Marketing Lead to help drive census growth, open new referral channels, and strengthen our brand presence across key markets. This is a high-impact role for someone who thrives in healthcare environments, enjoys relationship-driven growth, and wants to see tangible results from their work.
This is not a passive marketing role. It is front-line growth.
Why This Role Stands Out- Direct partnership with executive leadership
- Ownership of referral-generation strategy in assigned markets
- Clear line of sight between your work and families starting services
- Opportunity to influence multi-state expansion
- Blend of phone outreach, in-person community engagement, and digital campaigns
- Fast-moving, entrepreneurial organization with room to grow the role
- Design and execute marketing strategies tied directly to census growth and new-market expansion.
- Maintain a consistent, polished brand across all platforms and outreach materials.
- Analyze referral trends, service gaps, and competitor activity to guide strategy.
- Track performance metrics and present concise, executive-ready reports.
- Build relationships with pediatricians, specialty providers, Regional Centers, Early Intervention programs, school districts, psychologists, social workers, and case managers.
- Conduct outbound calling and professional email campaigns to generate referrals.
- Coordinate presentations, lunch-and-learns, open houses, and community events.
- Represent Alpha and Omega Kids at conferences, resource fairs, and networking meetings.
- Support diagnostic and new-market launches.
- Strengthen visibility across Linked In, referral directories, and autism-focused platforms.
- Create compelling flyers, referral packets, landing pages, and email campaigns.
- Draft concise social and newsletter content.
- Use Canva, CRMs, and automation tools to operate efficiently.
- Lead targeted outreach initiatives tied to diagnostic growth and new centers.
- Maintain accurate CRM systems and activity trackers.
- Provide weekly performance summaries to leadership.
- Pilot new ideas and scale successful strategies.
- Experience in healthcare, ABA, behavioral health, or referral-driven marketing
- Confidence with phone-based outreach and partnership development
- Strategic thinking paired with hands-on execution
- Strong written and verbal communication skills
- Familiarity with HIPAA and ethical healthcare marketing
- An organized, self-directed working style
- Empathy for families navigating autism services
- Bilingual is preferred but not required.
- Hours:
Minimum 25 hours per week - Availability:
Between 8:00 AM and 6:00 PM - Pay: $25–$30 per hour
- Location:
Remote with local travel for community events and meetings
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