Assistant Vice President of Marketing & Communications

Assistant Vice President of Marketing & Communications

Lebanon, Ohio

Basic Purpose

The Otterbein Senior Life mission is “Inspired by faith, we strive to enrich individual life journeys for all.”
The Assistant Vice President of Marketing & Communications responsible for the Senior Life Communities, is expected to provide high quality service in support of the sales, marketing and communications.

At Otterbein, you’re more than an employee, you’re a Partner in Caring. Together, we work side by side toward a shared goal: delivering person-centered care that respects every resident and the choices they make.

Whether in our vibrant communities, our welcoming small house neighborhoods, Home Health, Hospice or Home Office, we provide the highest level of compassionate, quality care.

Join our team of Partners who are talented, kind, wise, funny, spirited, generous, endearing, and truly one-of-a-kind.

Job Summary

The Assistant Vice President (AVP) of Marketing & Communications is responsible for leading and executing strategic marketing, branding, and communications initiatives for our healthcare services across nine skilled nursing Small House Neighborhoods, our Lifestyle Communities (Healthcare Divisions) along with supporting home health and hospice marketing efforts. This role is dedicated to driving census growth, strengthening referral partnerships, enhancing brand awareness, and ensuring cohesive messaging across all platforms.

The AVP provides direct supervision for Healthcare Navigators, direct supervision for the Admissions Central Intake Division, oversight, education and support for the Admissions Concierge Division to ensure an optimized and seamless admissions process and guest experience. Additionally, this role includes coaching and support for Home Health and Hospice Healthcare Navigators to foster strong relationships within Otterbein and throughout respective markets.

The ideal candidate is a dynamic leader with a deep understanding of healthcare marketing, strategic communication, and business development in the skilled nursing, home health, and hospice sectors.

Primary Duties and Responsibilities

Marketing Strategy & Business Development

• Develop and implement comprehensive marketing strategies to increase patient and maintain census and optimize occupancy across all locations.
• Oversee market research, competitor analysis, and referral data to identify trends and opportunities for growth.
• Establish and maintain high-level partnerships with hospitals C-Level partners, physician groups, case managers, and senior care organizations, and other community agencies.
• Collaborate with Administrators/Executive Directors and admissions teams to align marketing strategies with location and organizational goals.
• Ensure digital and traditional marketing efforts are aligned with brand positioning and outreach objectives.
• Evaluate ACO positioning to assist in securing preferred provider status.
• Establish Key Performance (Targets/Metrics) for occupancy, conversion, and marketing activity.
• Identify underperforming markets and execute data‑driven, targeted strategies to improve performance in a timely and effective manner.
• Continue a culture of excellence and continuous improvement with a growth mindset to support the future growth of the organization.

Communications & Branding

• Oversee all internal and external communication strategies, ensuring brand consistency across multiple locations and service lines.
• Manage the creation of marketing materials, digital content, social media presence, and public relations initiatives.
• Work closely with corporate teams to enhance digital marketing efforts, including SEO, website management, and online reputation management.

Referral & Admissions Oversight

• Provide direct supervision for Healthcare Navigators, ensuring they effectively engage with referral sources and facilitate smooth patient transitions.
• Oversee the Admissions Central Intake Division (Admissions Specialists), ensuring efficiency, compliance, and high-quality service in the admissions process.
• Provide education and support for the Admissions Concierge Division, improving customer service and patient onboarding…