User Acquisition Manager; Social networks

Location

European Union

Poland

Georgia

Cyprus

Team

Marketing

We are an international mobile product company based in Cyprus and building high-performing apps and games since 2019. Our distributed team of 50+ talented professionals works globally to create products used by thousands of users worldwide. We operate in two key directions: game&non-game products available on 3 platforms: iOS, Android, Amazon Appstore.

Our portfolio includes 15+ mobile games and 10+ utility apps. We combine data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform, grow, and lead in their categories.

Today the core focus is on:

🔥 Mobile games on three platforms, mainly casual, including brain-training games. Our mission is to enhance and create new game narratives that bring more joy and excitement to users’ favorite games.

🔥 Utility apps practical, widely used applications that consistently meet user needs. We’ve released more than 10 utility apps including photo editor filters, widgets&icons changers, pedometers, calorie trackers, smart counters. Our products are available across the Apple ecosystem (iPhone, iPad, Apple Watch) - allowing us to reach users seamlessly across devices.

Launching and managing advertising campaigns for gaming and non-gaming vertical (utilities) in social networks;

Full-cycle setup from scratch, analytics, optimization, and scaling (Tik Tok, Linked In, Facebook, Snapchat, Pinterest, etc.);

Analysis of campaign performance and ensuring KPI achievement, with a focus on both the quality and quantity of the user base, aimed at scaling high-performing bundles;

Monitoring and optimizing campaign performance based on key metrics, including ROAS, user retention, LTV, CPI;

Collaboration with internal teams: marketing, motion design, and creative production;

Researching and testing new tools, channels, and strategies to drive growth.

2+ years of proven experience in User Acquisition in social networks (mobile apps/ games/utilities), including planning and execution of user acquisition funnels across Web2

Web, Web2

App, App2

App;

Experience working with social platforms ( Tik Tok - as a must, Snapchat, Pinterest; Facebook - will be plus );

English - B1 or higher;

Proven successful cases with high LTV and low CAC;

Experience setting up campaigns with “Conversion” objectives (Web) in Tik Tok, with a deep understanding of Tik Tok Pixel;

Understanding of the Tik Tok audience specifics;

Experience with web analytics systems, particularly Google Analytics 4 (GA4);

Experience optimizing campaigns for target actions that directly drive revenue;

Proven successful cases with high LTV and low CAC;

Proficiency in Excel (pivot tables, data analysis, reporting);

Experience conducting tests and working with hypotheses;

Will be a plus understanding of attribution in general (Apps Flyer, Adjust).

Quick decision-making: ability to thrive on fast-moving platforms with trends that change in days;

Creativity: strong understanding of modern culture, memes, and music trends;

Communication skills: ability to clearly brief designers and video editors on the exacttype of creative needed and justify decisions with data and performance metrics.

Flexible working hours and the possibility of remote work;

Vacation bonus 20 days and 3 Days off per year;

Employment agreement or a B2B contract;

Professional development and training opportunities;

Сorporate events and team-building activities, holiday gifts;

Opportunity to participate in exciting and diverse projects;

Low-bureaucracy environment and friendly team culture;

Opportunity to make an impact - freedom to propose ideas, drive performance, and implement your own initiatives;

Professional growth - opportunities to develop skills and gain experience across different verticals.