Crm Strategist; Malta-Birkirkara

Overview

With 30 years of history, Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. Gaming1 is looking for a Casino CRM Strategist to join its Marketing team.

As Casino CRM Strategist, you will work closely with lifecycle strategists and the Promotion team to support and help implement and enhance the overall CRM strategy for the GAMING1 brands. The main responsibilities include assisting with campaign creation, execution, optimization and analysis for all casino campaigns across our brands. You will also handle the settlement of any manual promotions and be responsible for actioning any campaign amendments when needed.

You will be naturally analytical and highly attentive, ensuring a good level of targeting, testing and reporting is applied across all campaigns. Focused on fun and innovation, you’ll ensure that we build and maintain a best-in-class customer experience throughout the player lifecycle. Reporting to our Promotions Manager, this role will have significant customer impact, bolstering customer experience and engagement.

• Create
  , put in place
  , monitor
  , coordinate
  , optimize and analyze the promotional Casino CRM campaigns across multiple brands and external partners.
• Work closely with our internal Casino Team and external game providers, coordinating promotions, website visuals and marketing support for new game releases.
• Help to create an engaging cross-sell experience that is mirrored and tracked across all touchpoints and channels.
• Be flexible and work as part of a team, helping with Sports, Poker & Land-based campaigns when needed and handling any manual procedures relating to these campaigns.
• Process complaints transferred by CS, the partners or the AMs as a priority to maintain the player experience. Inform CS and the team of any technical problems identified, new points of contact (channel) and any new plans or actions launched.
• Monitor the results of different websites to readjust the strategy while remaining focused on achieving the annual objectives.
• Define the objectives
  , outline timing and reverse scheduling for each campaign and ensure deadlines are respected.
• Reflect on and carry out segmentation and appropriate targeting (game preference, gaming frequency, etc.).
• Help with weekly campaign reporting and analysis, confidently dissecting the data, providing recommendations and key takeaways.
• Conduct analysis of our competitors’ offers as and when needed.

YOUR PROFILE

• Minimum 3 years of CRM professional experience
  , ideally in online casino.
• Experience using a CRM platform is a strong advantage (Optimove).
• Passion for the customer and putting them at the heart and center of all work.
• Good understanding of CRM strategies and practices
  .
• Strong knowledge of Casino products & promotions (local and international).
• Experience using different marketing channels (email, SMS, web/push notifications, etc.).
• Analytical and extremely organized with a passion to drive optimization through quantitative and qualitative insights.
• Business proficient in Dutch & English essential;
  French an advantage.

As well as having a unique experience – centered around our values of pleasure, team spirit, performance, boldness and integrity – Gaming1 employs 1,600 people around the world, with opportunities to contribute to the international development of the company.

Gaming1 Malta offers you a sunny environment to perform and grow on an island where gaming is at the heart of the local community and businesses. Our experienced and friendly team
, for whom mutual help and team spirit are crucial, will welcome you with open arms. Gaming1 offers the possibility to work remotely up to 50% for a good work-life balance.

At our Maltese office, you will evolve in an international environment where English remains the language that brings us together. Welcoming many expatriates, we know the needs created by distance, but by becoming a G1er, you will feel integrated into a family that will support you and make you feel at home every working day.

Join us and become a part of a human and entrepreneurial adventure within a solid group. We will give you the opportunity to progress and specialize thanks to our internal mobility system and we will provide you our support to reach your full potential.

Malta

6
- Others

2-5 years

Confirmed