Social Media Lead

Voldex is a leading gaming company focused on Roblox, the most exciting ecosystem in gaming today. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 145 million monthly active players across our games, we are the #1 Roblox developer by audience size. Founded in 2015, we have since grown to 75+ full-time remote team members across the globe.

Our strategy is to acquire and sustainably grow games on Roblox. Our acquisition strategy is backed with significant capital from firms including The Raine Group, Makers Fund, Andreessen Horowitz (a16z), QIA, Dune Ventures, and MIT.

Our top games include:

• Brookhaven, #1 Roleplay game on Roblox and the most popular game on the Roblox platform

• Driving Empire, the #1 driving game on Roblox where we’ve brought real cars into the game in partnership with automakers

• NFL Universe Football, the #1 American football game and top grossing sports game on Roblox.

We’re looking for a Social Lead to build and lead Brookhaven’s social ecosystem — defining how the world of Brookhaven lives across social platforms, creators, and community.

This role sets the tone, humor, characters, and storytelling style for Brookhaven on Tik Tok, You Tube, and emerging platforms. You will run and evolve The Brookhaven Daily, develop new formats that make the world feel alive, and translate player creativity into culture.

The ideal candidate blends the instincts of a show runner, the creativity and speed of a social-native creator, and the strategic lens of a franchise builder.

• Define the social vision for Brookhaven as a core pillar of franchise development

• Translate Brookhaven’s world building, characters, and lore into social-first storytelling

• Identify cultural moments, trends, and audience behaviors that inform what we create and when

• Partner with game and franchise teams to ensure social + in-game storytelling feel connected and consistent

• Oversee The Brookhaven Daily: creative direction, cadence, character usage, formats, and evolution

• Build new social series that expand the Brookhaven universe, examples may include character-driven formats, comedic town updates, lore teases

• Develop a content pipeline built for both speed and quality across You Tube and Tik Tok

• Ensure characters, tone, and world logic stay consistent and become iconic

• Identify, nurture, and manage key Roblox and UGC creators who shape Brookhaven culture

• Build a tiered creator program that includes incentives, challenges, early access, and co-creation opportunities

• Partner with creators to test iconic character and world elements before they scale

• Ensure creators are part of the franchise development pipeline — not just amplification

• Lead a small team of community managers to represent Brookhaven’s voice in real time

• Develop the conversational tone of Brookhaven across platforms — witty, playful, grounded in the world

• Drive feedback loops that bring player insights directly into game, character, and content development

• Ensure Brookhaven feels like a “town square” — a place to connect, belong and be creative

• Set KPIs across engagement, audience growth, character affinity, and creator participation.

• Analyze performance data and adjust tone, formats, and scheduling to maximize impact.

• Build dashboards and reporting frameworks that help the broader team understand what’s resonating.

• Identify opportunities to scale successful formats into bigger initiatives (e.g., live events, recurring arcs, collabs).

• A culture-first storyteller with deep experience in youth audiences, fandom, and digital worlds

• 3-7 years in social, content, or digital brand leadership — ideally in gaming, entertainment, or creator ecosystems.

• Expert in Tik Tok and You Tube, with fluency in Roblox culture and UGC-driven communities

• Strong creative instincts and the operational discipline to run a fast-moving content machine

• Able to toggle between high-level franchise thinking and scrappy, real-time content production

• Obsessed with internet culture and translating trends into…