Sr. Market Development Manager - Electronics

Responsibilities

• Market Growth & Strategy:
  Identify and develop new business opportunities in the consumer electronics, data center/server, and semiconductor segments, formulating and executing strategies to expand market share in these areas. This includes mapping emerging growth areas (e.g., advanced electronics devices, data center components, semiconductor materials) and converting them into tangible revenue streams.
• Value Chain Engagement:
  Deep engagement with the whole electronics value chain in the region, including product design engineers, specifiers, technical influencers and other value chain participants & partners in target industries. Create demand pull, influence and secure the inclusion of our chemical materials (adhesives, coatings, etc.) in customer product specifications and new project design drawing. Act as a trusted advisor to key OEMs and contractors, demonstrating how our solutions meet technical requirements and add value to their products.
• Key Specifiers & Partner Management:
  Develop strategic partnerships with major brand owners, OEMs, and other value chain key players to win spec‑in approvals for our products. Position Dow as “top of mind”/ preferred specialty material partner by Key Accounts. Manage and develop relationships with existing key accounts, focusing on increasing our “share of wallet” by introducing new applications for our materials. Leverage distributor networks and channel partners to accelerate entry into emerging markets and ensure broad coverage of the value chain.
• Cross‑Functional
  
  Collaboration:
  
  Work closely with Product development, sales, and technical service teams to align our product offerings with market needs and customer specifications. Provide market feedback to guide innovation and tailor solutions for target segments, ensuring our product roadmaps and technical support align with customer requirements and industry trends.
• Cross‑Regional
  
  Collaboration:
  
  Work closely with other regional teams in APAC, Europe, India and Latin America, to synchronize on market/ customer opportunity progresses and bring business to transaction phase to other regions.
• Market Intelligence & Advocacy:
  Monitor market trends, peer activities and emerging technologies in relevant sectors. Translate these insights into actionable market development plans. Represent the company at industry conferences, trade shows, and technical seminars, presenting our value proposition and building our reputation as a market leader in electronic materials. Develop thought leadership and contribute to industry standards or associations to strengthen the company’s influence and network.
• Strategic Planning & Reporting:
  Contribute to the formulation of global and regional go‑to‑market plans for the electronics and semiconductor business, ensuring North America strategies align with worldwide objectives. Set and meet growth targets (revenue, volume, margin) for the targeted segments and maintain a clear pipeline of market development projects. Regularly report on market development progress, forecast sales from new opportunities, and adjust strategies based on performance metrics and feedback.

• A minimum of a bachelor’s degree in Business, Marketing, Chemistry, Chemical Engineering, Material’s science, Electrical/Mechanical Engineer or related relevant degree in a Business or technical field
  or relevant military experience at or above a U.S. E5 ranking or Canadian Petty Officer 2nd Class or Sergeant.
• 10+ years relevant experience commercial (Technical/sales/marketing/ new business development) in consumer electronics and semiconductor industry
• This role requires a valid U.S. Driver’s license
• Prior customer engagement and business development experience
• A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position.

• MBA or advanced degree in business/marketing
• Electronics industry technical background
• Experience with Key account management and/or value chain management
• Prior experience with cross cultural and cross functional work

• Marketing Plan…