Senior Digital Events & Webinars Manager

Location:

Home-based, United States

We are seeking a Virtual Events & Webinars Manager to own the planning, execution, and optimization of our digital event strategy. This role will manage virtual events, webinars, and the digital presence of key company events, ensuring they drive measurable business impact across pipeline and revenue.

As an individual contributor, you will work cross-functionally with Events, Sales, Creative, and Paid Media teams to deliver high-quality virtual experiences that generate demand, engage audiences, and support revenue goals.

This role is ideal for someone who is highly organized, execution-focused, and data-driven, with a strong understanding of how events contribute to the full funnel—from registration through closed/won business.

• Virtual Event & Webinar Execution

• Oversee end-to-end execution of virtual events and webinars, including planning, setup, launch, live execution, and post-event follow-up.

• Manage digital components of major company events, including virtual attendance, live streams, and on-demand experiences.

• Ensure a seamless attendee experience across platforms, tools, and touchpoints.

• Cross-Functional Collaboration

• Partner closely with the Events team to align virtual programming with overall event strategy.

• Collaborate with Sales to define target audiences, support sales outreach, and drive follow-up after events.

• Work with Creative teams on event branding, landing pages, email invitations, and presentation assets.

• Coordinate with Paid Media teams to support event promotion and registration growth and grow lifetime value of event attendees.

• Demand Generation & Revenue Impact

• Drive event-sourced and influenced pipeline through strong targeting, promotion, and follow-up strategies.

• Partner with Marketing Ops and Sales Ops to ensure proper tracking of event performance through the funnel.

• Support sales enablement by delivering attendee insights, engagement data, and post-event assets.

• Measurement & Optimization

• Track and report on key performance metrics, including:

• Pipeline generated and influenced by events

• Closed/won revenue

• Registrations and attendance rates

• Audience engagement during events

• Performance of post-event nurture campaigns

• Analyze performance to identify opportunities to improve registration, attendance, and conversion rates.

• Continuously test formats, messaging, and promotion tactics to improve results.

• This role requires communication with Managers, peers and other colleagues of the company in person, and/or by utilizing Microsoft Teams chat, calling and meeting functions.

• Minimal travel required.

• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

• 4–7+ years of experience in virtual events, webinars, or B2B marketing

• Experience managing webinar and virtual event platforms (e.g., Zoom, ON24, Hub Spot, Marketo, or similar)

• Strong cross-functional collaboration skills, especially with Sales and Creative teams

• Data-driven mindset with experience measuring event ROI and funnel performance

• Excellent project management and attention to detail

• Strong written and verbal communication skills

• Experience in B2B SaaS or software companies preferred

• A great Team and culture – please see our colleague video.

• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.

• An attractive salary and benefits package.

• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.

• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and…