Remote - Performance Marketing Manager; Streaming

Responsibilities

• Own and execute ASO strategy across Apple App Store, Google Play, and connected TV platforms (Roku, Fire TV, Samsung, etc.).
• Conduct in-depth keyword research, semantic clustering, and competitive analysis to improve rankings and visibility.
• Optimize metadata including titles, subtitles, keyword fields, descriptions, and release notes.
• Partner with Creative and Product Marketing to develop high‑performing screenshots, video previews, and promotional assets.
• Lead A/B testing initiatives to improve conversion rate and install velocity using Apple PPO and Google Play Experiments.
• Analyze performance data across App Store Connect, Google Play Console, and third‑party ASO platforms (Mobile Action, Sensor Tower, Data.ai).
• Build and maintain dashboards tracking keyword rankings, conversion rate, install trends, and competitive share of voice.
• Develop clear, visually compelling decks that translate performance data into actionable growth recommendations.
• Partner with analytics teams to evaluate downstream impact including retention and subscription performance.
• Work closely with Growth, Product Marketing, Product, and Engineering teams to align store presence with product updates and campaigns.
• Support ongoing feature releases and metadata deployments.
• Contribute to broader DTC user growth and engagement marketing initiatives.

• 4–7+ years of experience in ASO, mobile growth, or app acquisition.
• Strong foundational knowledge of app store ranking factors and keyword indexing mechanics.
• Proven experience optimizing iOS and Android apps; CTV experience preferred.
• Deep hands‑on expertise with App Store Connect, Google Play Console, and app store intelligence platforms including Mobile Action, Sensor Tower, Data.ai or similar tools, leveraging them for keyword tracking, competitive analysis, and performance optimization.
• Advanced Excel skills preferred.
• Experience building reporting frameworks and presenting insights to stakeholders.
• Product marketing experience supporting mobile app features or launches.
• Detail‑oriented, analytical, and comfortable owning execution end‑to‑end.

Contract position based out of Los Angeles, CA. Final date to receive applications:
Mar 6, 2026.

Pay range: $40.00 - $60.00 per hour.

Benefits (subject to eligibility):
Medical, dental & vision;
Critical Illness, Accident, and Hospital; 401(k) Retirement Plan – Pre‑tax and Roth post‑tax contributions;
Life Insurance (Voluntary Life & AD&D);
Short and long‑term disability;
Health Spending Account (HSA);
Transportation benefits;
Employee Assistance Program; PTO, vacation or sick leave.

Eligibility requirements apply to some benefits and may depend on your classification and length of employment.

The company is an equal‑opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.