Digital Experience and Growth Lead

An opportunity has arisen for a Digital Experience and Growth Lead to join our Marketing and Communications team at Birth to 19.

Start Date

ASAP

Location

Our roles involve a mixture of office and home-based working (hybrid).

St Edmund’s Nursery School, Washington Street, Bradford, BD8 9QW

The Digital Experience and Growth Lead will lead the optimisation and performance of Bradford Birth to 19’s digital platforms, ensuring that websites, landing pages and digital journeys effectively support campaign reach, engagement and national growth.

This is a full time role, graded at SO1 £ 31,022 – £36,363 per annum (depending on experience).

• SEO & Discoverability
  • Lead on improving search visibility across Birth to 19 websites
  • Conduct keyword research and on-page optimisation
  • Support content teams with SEO-informed structure
• User Experience (UX)
  • Improve website navigation, structure and user journeys
  • Identify and address barriers to engagement or conversion
  • Support accessibility and usability best practice
• Digital Campaign Infrastructure
  • Build and optimise campaign landing pages
  • Ensure forms, tracking and digital journeys function effectively
• Performance & Insight
  • Identify and implement opportunities to increase website traffic, engagement and conversion in support of organisational growth objectives
  • Monitor website and campaign performance
  • Provide actionable insights to improve digital effectiveness

• Attend relevant training as and when required
• Positively represent Birth to 19 at events
• Contribute to the ongoing fundraising of the organisation as required
• Any other duties appropriate to the post and organisation

You should be a data-driven digital specialist with expertise in SEO, UX and website optimisation. If you're analytical, solutions-focused, and motivated by improving digital performance to extend our reach and impact, we'd love to hear from you.

• Experience in SEO, UX or digital performance roles 3–5 years
• Experience improving website performance and user journeys
• Experience with CMS platforms
• Analytical skills and confidence using data to inform improvements
• Understanding of the core principles of successful website development and digital user journeys
• Strong verbal and written communication skills
• Ability to work both collaboratively with other teams and independently
• Proactive and positive problem solver, self-starter and finisher
• A passion for making a difference to the lives of all children and families, particularly those facing social and economic disadvantage
• Experience in campaign-based organisations
• Knowledge of accessibility standards
• Experience in public sector or education environments
• Good understanding of and experience using a range of digital tools (Google Workspace, Concrete
  
  CMS, Google Analytics)

Working with us is unique! We are a supportive, values-driven organisation. We are small enough to be able to innovate quickly, and to ensure all who work with us are valued and nurtured; and large and successful enough to have influence with and be supported by local and national decision-makers.

The post we are advertising for is a result of sustained growth, and will be a new addition to a growing team.

We are a values-led organisation, supporting the local economy, and we expect all our staff to support our belief that children and young people should be at the centre of everything we do. This means a commitment to community cohesion and social mobility for all.

Benefits include:

• 29 days annual leave per year plus bank holidays
• Clear performance expectations and opportunity to increase salary banding annually
• Training and personal development opportunities
• Hybrid option with at least three days a week in the office; flexible working patterns considered

Please ensure you demonstrate how you match every area of the person specification, and tell us how your experience, knowledge and skills align to the role and the organisation.

Closing Date: 27th March 2026
Interview Date: TBC

We want to make sure that all candidates have equal access to our recruitment and selection procedures. If you have a disability, impairment or long-term health condition that may affect your ability to submit an application, or if you need any adjustments to be able to attend an interview, take part in the selection process or to carry out the job you are applying for, please contact rebecca.ob

This will enable us to make any reasonable adjustments. Any information provided will not inform any part of the recruitment and selection process.

Download the Bradford Birth to 19 Job Pack for more information.