Director of Graduate & Online Admissions

Summary of Responsibilities:
The Director of Graduate and Online Admissions will work closely with the Vice President of Enrollment and Marketing, Graduate Program Directors, and the Director of Online Programs to lead and implement recruitment strategies for Geneva College's growing portfolio of graduate and online degree programs-including master's degrees, online degree completion, and non-degree certificate pathways. This role is responsible for overseeing all phases of the admissions process, from lead cultivation to applicant conversion and enrollment, and for managing the Graduate and Online Admissions team.

The successful candidate will be a mission-aligned, strategic leader who is articulate, organized, data-informed, and results driven. This position reports directly to the Vice President of Enrollment and Marketing

Essential Responsibilities: (These essential responsibilities are those the individual must be able to perform unaided or with the assistance of reasonable accommodation.)

Enrollment Strategy:

• Lead the development and execution of a graduate and online enrollment strategy that supports institutional growth, new program launches (including non-degree certificates), and differentiated positioning based on vocational outcomes and faith-life integration.
• Collaborate with marketing and program directors to develop segmented marketing strategy, communication flows, and targeted campaigns using Slate CRM; ensure alignment with top-of-funnel and conversion strategies.
• Produce regular enrollment reports and present strategic insights to internal stakeholders; support data-informed forecasting for both degree and non-degree programs.
• Work with the Director of Admissions Operations to develop strong enrollment processes and data integration across Slate CRM, J1, and other institutional systems

Recruiting and Relationship Management:

• Manage the recruiting team responsible for building relationships with prospects, applicants, and key relationships.
• Engage directly with prospective students and key influencers via personal outreach, digital platforms, events, and mission-fit recruitment strategies tailored to adult learners and career professionals. Attract and recruit students into the graduate and online programs through personal one on one connections, college visits, digital and telemarketing, college fairs and other effective strategies.
• Strengthen recruitment partnerships with colleges, churches, healthcare networks, nonprofit organizations, and education systems to build pipelines for graduate and certificate programs. Organize and host recruitment events as needed.

Supervision:

• Gives leadership to the Graduate and Online Admissions team
• Supervises all personnel assigned to graduate admissions recruitment to include interviewing, hiring, training, planning, assigning/directing work, coaching, evaluating performance, affirming, disciplining, addressing complaints, and resolving problems.
• Must have a mindset of mentoring employees under supervision. Should be able to lead in a way that sets a good example, promotes teamwork, and encourages a positive, efficient work environment.

Exhibits behavior that is consistent with and supportive of Geneva's mission, vision, core values, and standards of conduct:

Geneva Mission Statement: Geneva College is a Christ-centered academic community that provides a comprehensive education to equip students for faithful and fruitful service to God and neighbor.

Vision Statement: Geneva College will inspire students to integrate faith in Christ into all aspects of life in the real world, and to serve faithfully within their callings for Christ and Country.

Core Values:

• Serve with grace
• Pursue Godly wisdom
• Foster academic strength
• Engage culture faithfully
• Inspire vibrant hospitality
• Honor one another

Standards of Conduct: Employees of Geneva College will affirm upon hire, and annually thereafter, their promise to abide by the College's Standard of Conduct Policy. All employees must conduct their personal affairs so there can be no opportunity for unfavorable reflections upon the Christian beliefs and mission of the College, either expressed or implied. It is expected that employees will conduct themselves in a manner consistent with biblical standards, values, and character.

These standards of personal conduct do not apply to family members and/or friends of the employee.

Job Requirements - Administrative:

General: Individuals must possess the knowledge, skills, and abilities listed or are able to explain and demonstrate that they can perform the essential responsibilities of the job, with or without reasonable accommodations in order to safely perform the essential responsibilities of the job.

Confidentiality: Individuals must recognize that management of data, including personal information, grades, budgets, programs, and policies is necessary to the operation of the College. Such information must be kept private and confidential for the protection of the College and to obey Federal…