Assistant Director for Enrollment Strategy & Institutional Adoption

Aspen Publishing is seeking an experienced, strategic, and growth-oriented marketing leader to serve as Assistant Director for Enrollment Strategy & Institutional Adoption,
JD-Next
. This senior-level role is responsible for shaping and executing a comprehensive marketing enrollment and institutional adoption strategy for JD-Next, the innovative law school admissions assessment program. This role is open to Boston-based candidates to work in our Burlington, MA office on a hybrid office/work-from-home schedule. Remote candidates will also be considered.

The ideal candidate brings an understanding of the legal profession, strong marketing skills, a strategic mindset, the ability to oversee and grow a business unit or product line, and a passion for transforming legal education. Experience in higher education, admissions, student recruitment, or a legal background is strongly preferred. This individual must thrive in a fast-moving environment and be able to both architect and operationalize plans that drive measurable enrollment growth and increase institutional adoption among law schools.

We are looking for a candidate who can take JD-Next enrollment and adoption to the next level. Is that you?

TITLE:
Assistant Director for Enrollment Strategy & Institutional Adoption, JD-Next
REPORTS TO: Head of Marketing and Business Development
DEPARTMENT: Marketing
FLSA STATUS: Exempt
LOCATION: Burlington, MA
SALARY RANGE: MIN $119,900 / MID $154,300 / MAX $196,600

POSITION SUMMARY: Responsible for growing JD-Next's national enrollment and expanding its adoption and effective use across law schools; own the end-to-end enrollment and institutional adoption strategy for JD-Next, ensuring the program is well understood, appropriately positioned, and meaningfully integrated into law school admissions and pre-law advising processes.

Play a central role in shaping how institutions, advisors, and prospective applicants understand JD-Next's value as a law school readiness assessment and admissions tool; blend enrollment strategy, institutional engagement, and market knowledge, using sound judgment, strong data fluency, and a deep appreciation for how law schools evaluate applicants to support matriculating students.

Work cross-functionally with Aspen's Psychometrics, Program, Student Success, Sales, and Communications teams to translate institutional needs and admissions realities into clear enrollment strategies and adoption pathways. Represent JD-Next externally, engaging directly with law school decision-makers, academic administrators, and pre-law advising networks to build and support sustained growth and long-term institutional confidence in the program.

KEY

DUTIES AND RESPONSIBILITIES:


Strategic Leadership

• Develop, oversee, and implement the comprehensive marketing strategy to drive enrollment for JD-Next, including yearly planning, goal setting, positioning, tactical implementation and performance management.
• Identify strategic opportunities to increase institutional usage across law schools, admissions offices, pre-law advising networks, and related stakeholders.
• Serve as the primary marketing liaison across JD-Next internal teams.

Growth and Enrollment Management

• Develop and implement multi-channel strategies to build awareness, grow the prospect pipeline, and ensure steady enrollment growth for JD-Next as a law school admissions assessment.
• Manage the entire consumer communication system (email journeys, nurture paths, content strategy, and CRM optimization).
• Oversee message development, brand alignment, and strategies to improve conversion across the funnel stage.

Institutional Adoption

• Lead strategic outreach initiatives to law schools that increase institutional adoption and strengthen existing relationships.
• Partner with the sales team to develop and execute initiatives that promote JD-Next and related institutional offerings.
• Represent JD-Next at conferences, events, and meetings with law school leaders, admissions staff, and pre-law advisors.
• Form external partnerships to strengthen JD-Next's role in the law school and pre-law communities.

Marketing Execution

• Manage integrated marketing campaigns across digital, social, email, PR, and event channels with a focus on measurable enrollment growth.
• Lead and collaborate with external communications firms to enhance JD-Next's national visibility and reputation.
• Oversee the development of creative assets, brand materials, and student-facing communications.
• Measure, analyze, and report on campaign performance using analytics tools; turn insights into actionable recommendations.
• Perform continuous competitive analysis, market evaluations, and stakeholder research to guide strategic decisions.

Leadership and Collaboration

• Provide senior-level guidance to internal teams that streamline marketing, product, and operational functions.
• Mentor junior staff contributing to JD-Next initiatives; help foster a strong culture of collaboration, accountability, and innovation.
• Support PR efforts to highlight program…