Graduate and Online Enrollment Counselor

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Summary of Responsibilities:
The Graduate and Online Enrollment Counselor at Geneva is the external recruiter for graduate and online adult degree completion prospective students. The Graduate and Online Enrollment Counselor coordinates and contributes to the success of identifying and recruiting students into Geneva College's graduate degree programs and online undergraduate degree programs. This position is tasked with initiating contact with inquiries and applicants, while developing relationships to create lead-generating opportunities through representation at college and career fairs, conferences, and other exhibitor and partner events.

This position will collaborate with the Graduate and Online Enrollment Specialist and other campus departments to ensure successful student entry into Geneva's graduate and online undergraduate degree programs. This position will report to the Director of Graduate and Online Admissions.

The Graduate and Online Enrollment Counselor serves as a leader in enrollment strategy. As the primary manager of external operations and collaboration, the Graduate and Online Enrollment Counselor holds day-to-day decision-making authority. The Graduate and Online Enrollment Counselor develops enrollment strategies as part of the annual recruitment planning team. This position is responsible for the annual assessment of recruiting effectiveness and opportunities to inform future enrollment activities.

In addition, the role assists enrollment leadership in identifying emerging recruiting strategies to increase leads and yield.

Essential Responsibilities: (These essential responsibilities are those the individual must be able to perform unaided or with the assistance of reasonable accommodation.)

• Core Duties:
• Represent the College to all external stakeholders in an honest and positive way.
• Live and breathe the mission of the College.
• Be able to clearly communicate the value of Geneva to prospective students.
• Demonstrate exceptional relational skills.
• Think constructively and creatively to identify and nurture new enrollment pipelines.
• Display a willingness to grow and develop and be challenged in day-to-day work.
• Recruiting Caseload Management

Central to the daily tasks of the Graduate and Online Enrollment Counselor is the management of all enrollment activity related to potential applicants. This activity includes counseling students on admission requirements, financial aid, and introductions to appropriate program staff for program planning and orientation. This position requires exceptional relational and social skills as the Counselor comes alongside applicants and prospective students.

The duties of the job include:

Serve as the primary recruiting contact to prospective students and applicants in collaboration with the Graduate and Online Enrollment Specialist and Director of Graduate and Online Admissions.

Provide customer service to prospective students and to applicants in relationship to the admissions process, financial aid, student accounts, and program information.

Provide consistent, accurate, and timely information to recruit for Geneva's program offerings via phone, text, email, and mail correspondence.

Meet identified enrollment team goals to include lead generation and stage-to-stage conversions, which directly relate to tuition revenue generation and impact the financial health of the College.

Assist with organization of student credentials for program admissions committee.

Provide basic financial aid information to prospective students and connect them with the proper Financial Aid staff member.

Work with program directors, faculty, and support staff to continually develop relationships to ensure prospective students enroll in the appropriate Geneva degree program to meet their education and career objectives.

Utilize the Geneva College CRM system to run required reports and to document daily student contact and interactions.

Work with the Director of Graduate and Online Admissions to identify and develop enrollment partnership opportunities.

Create and maintain good working relationships with other departments at Geneva and external organizations to promote Geneva's programs.

• Off-Campus Outreach
• Coordinates all off-campus recruiting events and travel for the team.
• Represent Geneva at fairs, conferences, or other events to promote and recruit prospective students.
• Schedule, promote, and lead individual and group informational events for prospective students, off-campus, to answer questions and secure student commitments to start a program in a selected term.
• Performance, Decision Making, and Development
• Participate in the annual review process, to be reviewed on the ability to successfully recruit students and meet enrollment targets.
• Take on additional…