Field Marketing Specialist

Company Overview

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism. If you’re interested in joining our mission, click the below links to join our team today!

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

As we scale into new markets and deepen our presence in key states, we’re strengthening our field marketing structure with the addition of a Field Marketing Specialist (FMS). In this role, you will bridge the gap between execution and impact. The FMS role is designed to enhance in-store performance, Paid Media ROI, and team management in our core market of Ohio.

This position will be both in accounts, building strong relationships, and working remotely to push broader marketing efforts in the state. The role will be responsible for BFR management, KPI refinement, and cross‑functional alignment.

• Ability to lead and coach Brand Field Representatives, manage account support plans, and conduct field rides
• Oversee BFR’s capture of several marketing execution metrics: ISA’s, GWPs, digital menus, merchandising displays, budtender trainings, and capturing photos for Repsly input
• Create meaningful Monthly Recaps with unique market insight shared with sales, brand, and field leads
• Drives consistency and high-quality execution of in‑store and out‑of‑store activations
• Aggregate and analyze KPI data to identify trends by rep, market, and account
• Enforce territory support planning in your market(s) by activity and account tier, and type
• Partner with RMD, RMM, and Paid Media vendors to connect advertising investment to key retailers’ in‑store outcomes (menu presence, sell‑through, and revenue results)
• Identify high‑performing retail locations for future investment and retail media pilots
• Situational flexibility, to decide when your time is best spent in the market executing or in remote office, measuring best impact
• Contribute to After Action Reviews (AARs), regional dashboards, and Quarterly Regional leadership Review meetings
• Share knowledge of wholesale retail ecosystems and competitor activity
• Provide retailer‑level feedback loops to inform optimized programming, competitive activity, and pricing/promotion shifts
• Align with Sales, Trade, and Brand to support a holistic retail strategy
• Be an expert in state cannabis regulations

• Complete all administrative responsibilities in a timely and accurate manner.
• Maintain proper records for all expense reports with receipts, and ensure they are completed on time.
• Ensure BFRs submit timely and complete expense reports, field reports via…