Demand Generation Specialist, Campaign Operations

Motus — United States or Canada

Motus is seeking a Demand Generation Specialist, Campaign Operations to own and streamline the operational engine behind our demand generation campaigns. Reporting to the VP of Demand, the position involves building, managing, and optimizing campaign and email infrastructure to enable faster, more scalable campaign launches.

This individual will serve as the connective tissue across the Demand Generation team. Partnering closely with channel owners, campaign managers, content, design, and marketing operations, you will ensure campaigns are executed perfectly and efficiently from build to launch.

The ideal candidate is highly organized, systems-minded, and motivated by creating repeatable processes that allow teams to move quickly without sacrificing quality to generate pipeline for the business.

• Own end-to-end campaign and email operations, from intake and setup through launch and optimization
• Build and maintain scalable campaign infrastructure, including landing pages, forms, workflows, and email programs
• Manage Hub Spot campaign orchestration, ensuring accurate segmentation, routing, automation, in partnership with Marketing Ops
• Partner with Demand Gen channel owners to translate campaign strategy into executable technical builds
• Collaborate closely with Marketing Operations and broader marketing stakeholders to align on priorities, timelines, and execution plans
• Develop and document repeatable processes, templates, and best practices to reduce time to campaign launch
• Ensure campaign QA, testing, and readiness across systems prior to launch
• Support ongoing optimization of campaign operations to improve efficiency, scalability, and performance
• Act as a trusted operational advisor to the Demand Gen team, proactively identifying risks and opportunities for improvement

• 3-5+ years of experience in demand generation, campaign operations, or marketing operations
• Practical experience using Hub Spot, including email, workflows, landing pages, and campaign reporting
• Hands-on expertise with Salesforce campaign structure and creation
• Strong understanding of B2B demand generation mechanics and campaign lifecycle management
• Shown ability to manage multiple campaigns simultaneously while meeting tight deadlines
• Outstanding attention to detail and commitment to operational excellence
• Highly collaborative communicator with experience partnering cross-functionally
• Methodical mindset with a passion for building scalable systems
• Comfortable working in a fast-paced, growth-oriented environment
• Experience with Asana preferred.

Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $85,000 - $90,000. Actual compensation will depend on a number of factors, including the candidates relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
• Open Paid Time Off
• Flexible Spending Accounts & Health Savings Accounts
• Motus-Fidelity 401K Plan
• Company-paid Short/Long-term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program
• $2000 Internal Referral Program
• Work Anywhere Reimbursement  of Internet and Cellular Costs
• 16weeks maternity and adoption leave
• 12 weeks paternity leave

Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.

Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Equal employment opportunity, including veterans and individuals with disabilities.