Product Growth Marketer

The Role

We're looking for a Product Growth Marketer who will become the voice of stream to our members—the workers who use our app every day. This isn't a traditional marketing role. You'll sit embedded in the product team, owning how we communicate with employees across every touchpoint: in-app messaging, push notifications, email campaigns, financial education content, and lifecycle communications.

You'll translate complex financial products into clear, empathetic, action-driving messages that help people take control of their money. You'll work at the intersection of product, data, and storytelling—testing, learning, and optimizing how we speak to members to drive engagement, adoption, and real financial behavior change.

• All member-facing communications strategy and execution - in-app, email, push, SMS
• Product messaging and positioning for our suite of financial tools (Flexible Pay, Savings, Budgeting, Financial Education, Credit Building)
• Lifecycle marketing programs that drive activation, engagement, retention, and cross-product adoption
• Content creation for financial education and coaching materials that make complex topics accessible and actionable
• Growth experiments and A/B tests to optimize messaging performance and member outcomes
• Collaboration with Product, Data, and Engineering to instrument campaigns and measure impact
• Voice and tone standards that ensure all member communications are clear, empathetic, and authentic to our mission

• 3-5 years experience in growth marketing, product marketing, or lifecycle marketing (ideally in fintech, consumer finance, or social impact tech)
• Exceptional writer who can simplify complexity and make financial concepts feel approachable and empowering
• Data-driven experimenter who uses insights to inform creative and tests everything
• Comfortable working autonomously and making decisions quickly in a fast-paced environment
• Collaborative mindset—you thrive working directly with Product Managers, Designers, and Engineers
• Passion for financial inclusion and social impact

• Experience with behavioral science principles and habit formation
• Background in financial services, earned wage access, or employee benefits
• Familiarity with frontline worker populations (retail, hospitality, healthcare, etc.)
• Bilingual or multilingual skills are a plus, but not required.

We operate a hybrid policy with a requirement of 4 days a week in the New York office, with Monday and Thursday being mandatory, in-office days.

Salary will vary depending on experience, typically up to $130,000+ plus equity. We are assessing multiple levels for this role.

• 10 Days vacation increasing to 15 days after one year of service in addition to federal holidays, as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
• 12 weeks paid Maternity Leave and 2 weeks paid Paternity Leave for employees with over 12 months service
• Health, dental and vision benefits (a number of these benefits are paid in full for the employee)
• Swanky equipment - from the latest Apple Mac Books to 34” monitor delivered to your home office.
• We want to invest in you financially, so we have a 401K program

And of course, the best benefit of all, access to Stream!

At Stream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Wagestream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.