Acquisition Media Manager

Overview

This role leverages data-driven insights to inform budget allocation, optimize channel performance, and deliver actionable reporting to senior leadership.

As an Acquisition Media Manager, you will lead the planning, execution, and optimization of paid search and targeted email to drive customer acquisition, sales growth, and ROI.

• Lead the development, planning, and optimization of SEM campaigns across Google, Bing, and all connected properties to achieve sales and growth objectives.
• Own the strategy and execution for targeted email programs, ensuring campaigns are effectively planned, implemented, quality assured, and optimized for performance.
• Manage and optimize email campaigns against defined KPIs such as cost per acquisition (CPA), cost per lead (CPL), and conversion rates.
• Utilize advanced analytics to measure channel effectiveness, inform budget allocation, and enhance campaign ROI.
• Conduct ongoing testing of messaging, creative, targeting, and audience segmentation to identify new opportunities for growth.
• Provide regular performance reporting, insights, and actionable recommendations to senior leadership to inform decision making and future strategy.
• Collaborate closely with the purchased leads team and other cross-functional partners to drive efficiency and effectiveness across lower funnel acquisition tactics.
• Collaborate with internal stakeholders across the organization to ensure campaigns align with corporate goals and adhere to industry regulations.
• Stay current on emerging trends, tools, and best practices in search engine marketing, email marketing, and digital acquisition to enhance program effectiveness.

• Bachelors Degree in Marketing, Business, or related field, or equivalent work experience.
• Minimum of 5 years related work experience.
• Experience in Google Ads, Google Ads Editor, Bing Ads, Google Merchant Center, Google Analytics 4, Google Tag Manager, Search Ads 360, and Looker Studio.
• Strong analytical mindset with ability to interpret data and optimize performance.
• Excellent leadership, communication, and collaboration skills.
• Experience managing targeted email through ESPs such as Salesforce Marketing Cloud, Adobe Campaign, or Hub Spot.
• Familiarity with attribution platforms (e.g., Neustar, Visual IQ).
• Experience integrating SEM with CRM and audience targeting solutions.
• Familiarity with regulated industries such as insurance or financial services.

• Sentry offers a flexible Hybrid work model. Monday and Friday work from home if you choose to;
  Tuesday through Thursday you’ll work in the office.
• In-office workspace and provisions for a home office, including equipment prior to start date.
• Meal Subsidy available for associates who report to an office.
• 401(K) plan with a dollar-for-dollar match on the first eight percent, plus immediate vesting to help strengthen your financial future.
• Continue your education and career development through Sentry University (Sentry
  
  U) and utilize our Tuition Reimbursement program.
• Generous Paid-Time Off and Volunteer-Time off.
• Group Medical, Dental, Vision, Life insurance, Parental leave, and Health and Wellness benefits.
• Well-being and Employee Assistance programs.
• Sentry Foundation gift matching program to encourage charitable giving.

We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of factors contribute to job satisfaction and the awards reflect our commitment to our people.

Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. We’re one of the largest and financially strongest mutual insurance companies in the United States, rated A+ by A.M. Best, the industry s leading rating authority.

Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, information technology to marketing, we offer a rewarding and challenging work environment with opportunities for ongoing professional development and growth.

Get ready to own your future ortunities await!

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.