Director of Customer Marketing; REMOTE

Position: Director of Customer Marketing (USA REMOTE)
We're looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you're a high performer who's an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Position Overview

The Director of Customer Marketing is a strategic and visionary leader responsible for shaping how Alteryx engages, enables, and expands relationships with enterprise customers. This role will design and lead integrated lifecycle marketing programs that drive adoption, utilization, and growth across our most strategic accounts.

You will architect the content and engagement strategy that connects customers across every stage - from evaluation and onboarding to education, advocacy, and long-term partnership. This leader will also own our Customer Advisory Board strategy and executive customer events, cultivating meaningful relationships with senior customer stakeholders and champions.

Key Responsibilities

Enterprise Lifecycle Marketing & Expansion

* Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts.

* Partner with Customer Success, Sales, and Product teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages.

* Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle.

* Leverage data and insights to measure health, engagement, and expansion readiness across accounts.

Customer Content & Experience Strategy

* Define and execute a customer content strategy that aligns with enterprise adoption journeys - including success stories, executive narratives, and best-practice thought leadership.

* Curate and optimize web and digital content across the evaluation, enablement, and advocacy stages - ensuring a cohesive customer experience that connects marketing, education, and community touchpoints.

* Partner with Corporate Communications and Brand to elevate customer storytelling that showcases innovation and measurable outcomes achieved with Alteryx.

Customer Advisory & Executive Engagement

* Lead the global Customer Advisory Board (CAB) program - from member selection and engagement strategy to meeting design, content development, and follow-up action plans.

* Build ongoing executive engagement programs, including round tables, innovation councils, and strategic listening forums, to inform product direction and strengthen executive alignment.

* Collaborate with field and customer success leadership to translate insights from CAB and executive programs into actionable growth strategies.

Customer Events & Advocacy

* Own the customer event strategy for enterprise audiences - driving participation in flagship experiences such as Inspire, regional executive summits, and customer innovation sessions.

* Develop and scale advocacy programs that turn customers into champions - including case studies, video stories, analyst references, and speaking opportunities.

* Ensure a consistent voice of the customer is woven through marketing, sales, and product storytelling.

Qualifications

* Compensation ,000 plus bonus & Equity

* 10+ years of B2B marketing experience, including 5+ years in customer, enterprise, or lifecycle marketing leadership.

* Proven track record of building executive-level engagement programs that drive measurable business impact.

* Deep understanding of enterprise customer journeys, particularly in SaaS or technology environments.

* Strong background in content strategy, storytelling, and event design for senior audiences.

* Excellent cross-functional leadership skills, with experience collaborating closely with Sales, Customer Success, Product, and Communications teams.

* Analytical mindset with the ability to…