Marketing Specialist: Email & Direct Mail

Position: Marketing Specialist: Email & Direct Mail (Permanent)
About Us:

Easy Digital Filing is a dynamic Fin Tech SaaS company based in the City of London, serving over 151,000 small and micro UK businesses. With a solid roadmap and technology at our core, we have ambitious plans over the next five years and beyond. Our experienced founders foster a great social working environment and a focus on continual delivery. We are passionate about delivering creative, high-quality software and providing fantastic customer service.
Since 2018, we have grown from strength to strength to become a well-established tax filing company, offering small and micro enterprises with services to support company formation, compliance, and meeting the ongoing technical and legal requirements of running a business.

The Role:

We are seeking a results-driven Marketing Specialist to plan, execute, and optimize email and direct mail campaigns that drive engagement, conversions, and customer retention. This role blends creative execution with data-driven analysis and requires strong collaboration with all people in the company.

Key responsibilities will include:

* Formulate, and execute innovative email and Direct mail campaigns to drive conversions of prospects and target new customers.

* Develop compelling email copy and collaborate with designers on layouts and templates.

* Manage email calendars, segmentation, personalisation, and automation workflows.

* Monitor deliverability, list health, and compliance (GDPR etc).

* Conduct rigorous A/B testing to optimise design, copy and audience.

* Analyse performance feedback metrics and optimize accordingly.

* Plan and execute direct mail campaigns aligned with marketing goals.

* Coordinate with vendors on printing and fulfilment.

* Manage mailing lists targeting personalization.

* Track campaign performance; presenting to leadership team weekly & ad-hoc.

* Ensure brand consistency and messaging alignment across all mail pieces.

* Collaborate with leadership to develop campaign strategies and goals.

* Maintain accurate documentation, timelines, and reporting dashboards.

* Stay current on email and direct mail best practices, trends, and tools.

Essential Skills/

Qualifications:

The ideal candidate will preferably hold a degree in marketing, communications or another related field, but it’s more important to have a proven track record on delivering results.

You will need to demonstrate you have strong experience delivering email and direct mail (15K+ monthly) campaigns, and in-depth knowledge of performance marketing, digital advertising, campaign management and digitally growing a brand. Ideally with 10+ years of solid Email and Direct Mail marketing.

We are looking for an individual that has exceptional copywriting and editing skills, has an analytical mindset, and; a demonstrated ability to develop and execute successful marketing strategies and strong project management and organisational skills.

Nice to have:

- Experience with using CRM systems and/or marketing automation.
- A keen interest in finance, technology and software.
- Experience in SaaS or financial services marketing.
- Hands on approach.

What we offer:

* Offering a competitive salary plus a performance related bonus.

* 22 days annual leave per annum plus bank holidays.

* An additional birthday day off!

* Working schedule includes Monday to Friday from 8:30am to 5:30pm with Fridays working from home.

* Career development:
We invest in training and growth opportunities to help you achieve your full potential.

* Positive work culture: A supportive, welcoming environment built on trust and collaboration.

£58,000 – £65,000 DOE + up to 100% target-based bonus