Senior Performance Marketing Manager - EMEA

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

We are looking for a strategic, results-driven Senior Performance Marketing Manager to lead our EMEA performance marketing efforts and drive customer acquisition and business growth through Paid Media (paid search, paid social and other performance channels).

This role will own the end-to-end strategy and execution of performance marketing campaigns for the EMEA region (UKI and Mainland EMEA), with a focus on building full funnel paid media campaigns, rigorous experimentation, optimization, and delivering measurable impact on pipeline and revenue. You'll play a key role in scaling our search ads and paid social campaigns across Google Ads, Microsoft Ads, Linkedin, Facebook, and experimenting with new performance channels.

The right candidate is both strategic and hands-on, analytical, and excited to uncover new growth opportunities while continuously improving cost-per-acquisition (CPA) and return on ad spend (ROAS) across multiple platforms. This is a high-impact role that’s critical to achieving our growth goals in a complex, multi-market environment, and an ideal opportunity for someone who thrives in fast-paced environments, loves data-driven problem solving, and is motivated by owning outcomes from start to finish.

This is a remote position open to candidates residing in the UK, with a preference to London based candidates.

• You want to impact the industries that run our world:
  Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.

• You are the architect of your own career:
  If you put in the work, this role won’t be your last  set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.

• You’re energized by our opportunity:
  The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.

• You want to be with the best:
  At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

• Develop and execute a data-driven customer acquisition and expansion strategy across Google Ads, Microsoft Ads (Bing), Linkedin, Facebook, and other performance marketing channels.
• Experiment with new channels to uncover new growth frontiers.
• Adapt and localize global performance strategies for specific EMEA markets, ensuring cultural relevance and language accuracy, while architecting bespoke EMEA-first campaigns tailored to unique regional market dynamics and buyer behaviors.
• Own end-to-end campaign strategy and execution - from ideation and audience targeting to ads trafficking, creative optimization and performance analysis.
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, and bidding strategies.
• Leverage performance data to inform keyword selection, ad…