Digital Conversion Specialist

Join to apply for the Digital Conversion Specialist role at RNID

• Location:
  
  remote, UK
• Salary: £45,000 per annum FTE, pro‑rata for 28 hours per week (£36,000pa)
• Hours:
  
  28 per week, must include Wednesdays
• Contract type:
  Permanent
• Final date to receive applications: 18 January 2026
• Interview dates: TBC

We are RNID: the national charity supporting the 18 million people in the UK who are deaf, have hearing loss or tinnitus. We work with our communities and partners across industry, government, charity, education and more to change life for the better. We are a remote‑working organisation, with colleagues based across the UK in locations from Cornwall to the Scottish Highlands and everywhere in between.

We come together in person twice a year for our Staff Summits – inspirational events for sharing skills and ideas, hearing from external speakers and spending quality time with colleagues – and bring together the best of digital and in‑person working in a modern, progressive organisation.

The Digital Conversion Specialist is responsible for creating, maintaining and optimising RNID’s online payment/donation pages, boosting related conversion rates and ensuring a seamless user experience. Payment pages are required for marketing and fundraising campaigns and products, as well as always‑on content such as our online hearing check, and the role is central to enabling and increasing online giving. The postholder will be the organisation’s subject‑matter expert on online donation pages and payment processes.

• Building, testing and maintaining compliant online payment pages and related transactional emails, currently using the Engaging Networks platform.
• Proactively identifying and implementing initiatives to improve conversion rates, for example A/B testing, installing alternative payment methods, and enhancing page and content design for optimal user experience.
• Managing relevant projects, including an audit of the existing approach, a longer‑term review of the platforms we use, and exploring new payment methods.
• Tracking, reporting and acting on data, including income received, projected income, conversion and drop‑off rates.

Please see the attached job description for more details.

• Experience building and maintaining online payment/donation pages and transactional emails using a digital platform like Engaging Networks, or transferable experience building online content with a conversion element, and an aptitude for learning new platforms.
• Experience driving improvements to online conversion rates and knowledge of relevant techniques such as A/B testing.
• Experience tracking, reporting and responding to data/performance, ideally related to conversion/donations/payments.
• Experience with data analysis tools, ideally Google Analytics, Google Tag Manager and/or Hotjar.
• Ability to act as a Subject Matter Expert and lead projects.
• Experience managing agency and/or supplier relationships.
• Experience working with and managing requests from internal stakeholders.
• Ability to learn and adhere to compliance regulations and accessibility standards.
• Ability to track and fix issues with payment pages.
• Ability to follow internal processes.
• Ability to learn and adhere to brand and style guidelines.

• Knowledge of relevant fields, such as user experience, digital content or content design.
• Ability to review written content and suggest improvements for maximum impact.
• Knowledge of best practice relating to online payments and payment pages.
• Familiarity with PCI compliance and secure payment processes, cookie compliance, GDPR and PECR.

• 28 days annual leave plus all bank holidays
• Plus 2 wellbeing days for extra flexibility
• Sickness benefit entitlement from day 1
• Fully remote working with no core hours
• £26 remote working allowance every month
• Two in‑person whole staff conferences a year
• Pension scheme with 4% employer contribution
• Life Assurance of 2x annual salary
• Employee assistance programme that provides counselling sessions
• Additional benefits for maternity, paternity and adoption
• Hospital Saturday Fund health benefit
• Access to a discounted event ticketing platform

If you require support to apply for or fulfil the requirements of this role, please inform us so we can discuss options. RNID is proud to be a member of Disability Confident and, as a Disability Confident Leader, we recognise the value disabled people bring to RNID. We offer interviews to any candidate that tells us they have a disability and meets the minimum criteria for the role.

In certain recruitment situations such as high‑peak times, the employer may need to limit overall numbers of interviews offered, including those offered to disabled people who meet the minimum criteria.

Entry level

Part‑time

Information Technology