Content Lead, Customer Advocacy

Content Lead, Customer Advocacy

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Content Lead, Customer Advocacy in Canada.In this role, you will shape and scale a world-class customer advocacy engine that blends storytelling, systems design, and community building. You will redefine how customer stories are told across formats and channels, elevating them into a strategic driver of brand, trust, and pipeline.

Operating in a fully remote, collaborative marketing environment, you will work closely with customer-facing, product, and revenue teams. The role combines high creative ownership with strong operational rigor, offering the opportunity to build foundational programs from the ground up. Your work will spotlight real customer impact while strengthening relationships across a vibrant professional community. This is an ideal role for someone energized by narrative craft, experimentation, and ethical advocacy.

Accountabilities

• Reimagine and lead the end-to-end customer storytelling strategy across written, video, and emerging creative formats.
• Elevate customer case studies by combining operational depth, narrative quality, and clear distribution strategies across owned, earned, sales, and community channels.
• Build and operate a scalable, ethical customer advocacy and reference program in close partnership with Customer Success.
• Design systems to capture, organize, and amplify organic customer sentiment from social platforms, communities, and direct feedback.
• Develop inventive, culturally resonant content formats that educate, entertain, and strengthen community pride.
• Enable internal teams to contribute confidently to user-generated content and public-facing conversations.
• Collaborate cross-functionally to ensure customer insights inform marketing, product, sales, and brand initiatives.

Requirements

• Strong experience in content strategy, customer storytelling, advocacy, or community-focused marketing within B2B or SaaS environments.
• Exceptional editorial judgment with the ability to uncover compelling narratives within complex customer stories.
• Proven ability to build programs, systems, and processes from scratch, balancing creativity with operational discipline.
• Comfort interviewing customers, synthesizing nuanced feedback, and managing sensitive relationships with care and ethics.
• Experience experimenting with new media formats and understanding how professional cultures evolve online.
• Strong cross-functional collaboration skills and the ability to operate with high autonomy in fast-moving environments.
• Analytical mindset for tracking impact, sentiment, and advocacy signals beyond purely volume-based KPIs.

Benefits

• Competitive compensation package with equity participation.
• Fully remote work environment with flexibility across North America.
• Unlimited paid time off, with a strong culture encouraging regular time away.
• Generous family leave policies and employee wellness support.
• Equipment, software, and home office budget to support productivity.
• Monthly learning and education budget, with additional support for conferences and professional development.
• Comprehensive healthcare coverage, depending on location.

Why Apply Through Jobgether?We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best! Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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