Senior Paid Media Specialist - Remote

Join to apply for the Senior Paid Media Specialist - Remote role at Empire Education Group
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EMPIRE BEAUTY SCHOOL
“To create opportunities for people to improve their lives.”

• Reporting directly to the VP of Marketing, lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, Tik Tok, You Tube, programmatic platforms, and emerging channels.
• Build full‑funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI.
• Use AI tools, automation, and predictive technologies to enhance performance and scale efficiently.
• Partner closely with admissions, analytics, and creative teams to align media performance with enrollment objectives.
• Manage budgets overall and across multiple schools and markets, ensuring efficient and data‑backed allocation of spend.
• Monitor, measure, and refine campaigns continuously using best‑in‑class attribution and analytics practices.

• 5+ years of proven paid media experience with a track record of delivering measurable results.
• Deep expertise in Google Ads, Meta Ads, and hands‑on experience with additional digital channels (Tik Tok, programmatic, You Tube, etc.).
• A strategic thinker who can blend creativity with data to build high‑converting, innovative campaigns.
• Ability to thrive in a fast‑moving environment and adapt to the evolving digital landscape, including the use of AI‑driven tools.
• Strong analytical mindset with experience in attribution, optimization, and multi‑location campaign management.
• Excellent communication skills and the ability to present insights confidently.

• Competitive salary and full benefits package, commensurate with experience.
• Remote‑first culture with periodic in‑person collaboration opportunities.
• Chance to work with a growing, nationally recognized brand committed to transforming lives through education.
• A supportive, passionate team that values innovation, continuous learning, and forward‑thinking marketing strategies.
• 401(k), medical, dental, vision, and more!
• Generous paid time off.
• 12 Paid Holidays.

Salary range: $80,000.00 – 90,000.00 per year, depending on experience.

Ready to Lead the Future of Paid Media at a National Scale? Apply today and help us build the next generation of beauty professionals.

Candidates for this position must reside within one of the following states: NY, NC, MD, VA, MA, ME, RI, NJ, PA, IL, OH, IN, KY, TN, GA, FL, AZ, CO, MN, WI, or MI.

Seniority level:
Mid‑Senior level.

Employment type:

Full‑time.

Job function:
Marketing, Public Relations, and Writing/Editing.

Industries:
Higher Education, Education Administration Programs, and Professional Training and Coaching.