Organic Growth Specialist

Kwalee has been making the most fun games for the world’s players for over a decade. By joining our talented team, you’ll be part of a space where ideas flow freely, innovation flourishes, and team spirit stays strong.

We’ve found that when we’re all together, great things happen. With over 1 billion players already reached, your work will contribute to our shared mission of making the most fun games for the world's players.

Join the team!

Kwalee's Mobile Product Marketing team are looking for a talent Organic Growth Specialist for ASO & social media to boost our organic installs.

The Organic Growth Specialist will work on the organic presence of our games, whilst owning and executing ASO strategies across Google Play and App Store for all active titles.

This role is based in our Leamington Spa studio working onsite 5 days per week, where our daily in-office collaboration fuels creativity and innovation.

Responsibilities:

• Own and execute ASO strategy across Google Play and App Store for all active titles.
• Optimise titles, subtitles, descriptions, keywords
  , and creative assets to maximise visibility and conversion.
• Monitor and report on category rankings
  , CVR
  , and keyword performance
  .
• Research and utilise the best tools and AI solutions available in order to maximise success.

• Act as the main point of contact with Google Play and App Store Account Managers
  .
• Manage feature submissions, promotional opportunities
  , and store events in alignment with product and UA timelines.
• Maintain strong relationships with platform partners to stay ahead of store trends and best practices.

• Plan and execute A/B tests for icons, screenshots, and videos to improve store conversion rates.
• Evaluate test results, share insights with stakeholders, and recommend data-driven improvements.

• Track and analyse organic traffic, conversion rates, and trend movements across stores.
• Identify growth opportunities and deliver regular performance reports to the Growth team.
• Benchmark performance against competitors and market standards.

• Manage and grow the social media presence of the games across key platforms.
• Coordinate with the Illustrator and Creative teams to produce engaging and consistent content.
• Support community engagement strategies that enhance brand awareness and retention.

• Work closely with the UA team to align organic and paid growth efforts across the funnel.
• Collaborate with Illustrators and Product teams to ensure brand and creative consistency.
• Provide feedback on store assets and campaign creatives based on performance data.

• Conduct regular analysis of competitor store pages, creative trends, and keyword movements
  .
• Share actionable insights to maintain a competitive edge in visibility and conversion.

• Experience in a similar role within the Mobile Games industry.
• Experience in Using App Tweak and or App Follows.
• Ability to write SQL to analyse data.
• Good Understanding of Statistics and Confidence Intervals.
• Able to be based in our Leamington Spa studio 5 days per week.

Why Kwalee?

Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!

Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.

Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.

Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.

Free Food & Drink: Fuel your day with unlimited free snacks and drinks.

Gaming Goodies: Receive Steam codes for all our game releases!

Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.

Office

Location:

Leamington Spa office location, with from parking and electric charging stations.

Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.

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