Insights and Research Director

Insights and Research Director

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This job is with Omnicom Media Group, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

The Insights and Research Director is responsible for leading and growing the Insights & Research function and leading client projects to provide them with a strong understanding of their audience and the effectiveness of their marketing. You will lead projects across various research methodologies using a variety of tools and leveraging partner relationships. You will be connected to teams across the business, ensuring appropriate insights are utilised at every stage of the campaign lifecycle, and supporting in embedding an effectiveness culture across the agency.

• Leading and delivering insights & research projects for clients, including but not limited to cross media evaluation, category entry point modelling, brand touchpoint modelling, brand tracking, social listening, audience profiling and audience persona modelling
• Growing the insights function within Hearts, identifying new revenue and capability opportunities
• Working closely with Strategy, planning and Client Experience teams to deliver high quality projects
• Identifying opportunities for integration between insights & research and our other data functions of marketing effectiveness and dashboarding
• Contributing to building measurement frameworks for clients bringing together insights, effectiveness and dashboarding to create a holistic view of measurement
• Exploring potential uses of AI in insights and research
• Working with our media and research partners to understand their insights solutions, helping clients to leverage them alongside our proprietary solutions

• Experience in media agency, research agency or client side in a research/insights function
• Client facing stakeholder management experience
• Experience in running audience segmentations (bespoke and using syndicated surveys), audience profiling and personas, brand tracking, pre & post questionnaires and other research methodologies
• Excellent knowledge of our partners such as You Gov, Kantar, On Device etc
• Prior experience of using passive tracking alongside survey data Strong project management, communication and presentation skills
• Extensive experience using tools such as Tech Edge, You Gov (Profiles & Brand Index), Power
  
  BI, TGI, IPA Touchpoints, Pulsar, Ad Intel
• Experience in managing and upskilling others
• Some exposure to econometrics/analytics preferrable
• Exposure to SQL would be an advantage

Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people…