Marketing Manager - Seller Acquisition

As Passionate Entrepreneurs, But Most Importantly As Family Members And Responsible Citizens, We Believe That The Cornerstone Of Any Business Must Rely On Benefiting Society While Offering A Transparent Solution That Generates Market Efficiency And A Healthier Market.

This is a remote position.

Sell2

Rent is the fastest-growing sale-leaseback platform in the U.S. We help homeowners sell their house fast, unlock equity, and stay living in it as renters — while matching them with cash-ready real estate investors who want instant performing assets.

The company has already done transactions in 30+ states, we’re scaling aggressively in 2026 and beyond.

We are looking for a world-class Marketing Manager
- Seller Acquisition to own and scale Homeowner/Seller leads (people who want to sell and stay)

This is a high-impact, high-visibility leadership role. You will build and lead the entire lead generation engine that directly fuels our revenue growth.

Your Mission

Own the strategy and execution to deliver 2,000+ homeowner leads per month within 12 months , with 60%+ coming from organic channels.

What You’ll Own

Full P&L responsibility for lead volume, cost-per-lead, and pipeline contribution

Build and lead a small team (SEO, content, social, outreach) – starting with 4 direct reports

Scale organic traffic from current ~80k visits/mo to 500k+ visits/mo in 18 months

Dominate Google for high-intent keywords like “sell my house and rent it back,” “sale leaseback,” “sell house stay in it,” “cash home buyers that let you stay,” etc.

Build the #1 thought-leadership brand in sale-leaseback and investor education

Key Responsibilities

Develop and execute a multi-channel lead gen strategy with heavy emphasis on organic (SEO, content, social, referrals, partnerships)

Own technical SEO, content calendar, link-building, and on-page optimization

Build a high-velocity content machine: blog posts, comparison pages, city-specific landing pages, calculators, quizzes, You Tube explainer videos, case studies

Scale organic social & community-led growth on Linked In, Facebook Groups, Reddit (r/realestateinvesting, r/landlord), Bigger Pockets, Tik Tok

Launch and scale a referral/partnership program with real estate agents, mortgage brokers, financial advisors, and iBuyers

Work hand-in-hand with Paid team to amplify top-performing organic content

Implement lead scoring, routing, and nurturing in Hub Spot + Salesforce

Hire, mentor, and manage a growing lead acquisition team

7+ years in performance marketing / lead generation (real estate, proptech, fintech, or marketplace experience strongly preferred)

Proven track record of building organic growth engines that deliver 1,000–5,000+ leads/month

Deep, hands-on expertise in SEO (you’ve ranked sites for competitive money keywords)

Previously led or built a small marketing team

Thrives in early-stage startup chaos – you’ve done this before at a company doing $1M–$30M ARR

Exceptional communication – you can present to executives and investors with ease

Strong Advantages

Past success in residential real estate,sale-leaseback, iBuyer, wholesale, or turnkey real estate models

Experience with programmatic SEO and city/state landing page strategies

Existing relationships in the real estate investor community (Bigger Pockets, REIA groups, etc.)

Massive equity upside – we’re on a rocket ship

Work alongside serial founders with multiple 9-figure exits

Be the architect of the category-defining lead engine in sale-leaseback

If you’ve built a predictable, scalable lead machine in real estate or two-sided marketplaces and are ready to own both seller and investor acquisition at one of the hottest proptech startups of 2026, we want you.