Marketing and Recruiting Specialist - Korean Studies Center

Marketing and Recruiting Specialist

Korean Studies Center

HOURS:

20 per week
FT/PT/TEMP:
Part-time
STATUS:
Non-Exempt

REPORTS TO:

Program Director of KSC

LOCATION:

Hybrid (Pasadena Campus and capability of working from home)

Position Summary

This position serves as one of the first points of contact for prospective students interested in the programs offered by the Korean Studies Center (KSC) at Fuller Seminary. Through in-person and virtual meetings, email communication, telephone calls, and both on-campus and off-campus presentations, this position works to identify and analyze target markets, relevant audiences, and recruitment needs in order to reach recruitment objectives.

This position promotes the values and benefits of Fuller’s Korean-language academic programs, and recruits potential students by contacting Korean churches and mission organizations in Korea, US, and the mission fields.

Primary Responsibilities

• Participates in strategic planning for admissions recruiting for Korean-language degree programs offered at Fuller, including development of an annual recruitment plan that includes travel to off-campus recruiting events, hosting Pasadena campus-based events, and hosting virtual recruiting events.

• Manages a KSC recruitment portfolio including setting in-person and virtual meetings, telephone appointments, and conducting email communications with prospective students and potential recruitment partners.

• Utilizes a values-based recruitment approach to communicate the values, mission, and vision of Fuller and its Korean-language degree programs to applicants and helps discern how those align with the applicant’s calling and vocational goals.

• Schedules, prepares, and publicizes all recruiting events (including extension classes) in specific regions that are strategic to enrollment growth in Korean-language programs, with particular focus on Los Angeles, New York, Washington State, Korea, Thailand, Indonesia, Turkey, Hong Kong, and Argentina.

• Provides campus tours for individual and group visitors including hosting Fuller Experience events on the Pasadena campus.

• Utilize reports and data to effectively manage a recruitment portfolio. Analyze data to determine marketing effectiveness and impact on applicant and enrollment objectives for targeted populations. Develop and utilize inquiry and application funnel reports. Compile and analyze statistical data for routine, periodic, and ad hoc reports and outreach. Prepare regular recruitment activity reports, statistical analyses, and enrollment projections.

• Develop a recruitment plan for the assigned portfolio that will be utilized to reach target goals.

• Serve as a point of contact between prospective students, feeder schools, churches, community and business groups, and Korean Studies Center.

• Participate in university and career fairs, community and feeder school presentations that focus on higher education, and other related events in an appropriate and professional manner.

• Coordinate and order marketing materials and regularly provide assessments of KSC’s advertising needs.

• Develop strategies to reach new target audiences and implement a marketing campaign for targeted outreach

• Creates and circulates program brochures, booklets, Facebook, social media, KSC website, and other promotional materials for prospective and current students.

• Ensures marketing campaigns and materials have appropriate quality, creative approval and meet all of Fuller’s branding standards

• Keep and update for contact list for the marketing and communications related announcement.

• At the direction of KSC Academic Dean, contact speakers, promote and conduct monthly KSC Special Ministry and Mission seminars.

• Respond to emails and phone messages in a prompt manner.

• Approach sensitive issues in a thoughtful, caring, professional, and confidential manner. Confidentiality is essential to this position.

• Under the direction of the Program Director and Academic Dean, performs other tasks that may be assigned to support the recruitment efforts of new students into Korean-language degree programs.

• Attend KSC monthly Extended Executive meetings and the regular team meetings with the KSC program chairs.

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