Creative Designer; Remote

THE ROLE

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO.

Directive is structured in three-division brand with Stratos, our proprietary AI platform, as a fourth visual identity thread that runs through all of them. You will be the person who makes that coherent.

• Steward and evolve Directive's visual identity across all touchpoints
• Build and maintain a scalable design system that accounts for three divisions, multiple industry verticals, and the Stratos platform layer — ensuring every asset is immediately recognizable as Directive without being visually interchangeable
• Establish clear brand standards and apply them consistently across your own output and any assets produced by external contributors
• Translate brand positioning into visual language that reads as credible and sophisticated to a CMO-level audience — not a startup aesthetic, not a generic B2B agency aesthetic

Directive runs its own paid media program across Linked In, You Tube, Meta, Tik Tok, and programmatic channels. You will design and produce the creative assets that run in those programs — including video story-telling.

• Design and produce static ad units across all required platform specs and aspect ratios (1:1, 9:16, 16:9) — Linked In, Meta, Tik Tok, programmatic display
• Produce motion graphics and short-form video cutdowns in :15, :30, and :60 formats, optimized for social advertising platforms and attention spans
• Edit existing video assets into high-performing ad units tailored to platform specifications — you can take raw footage and produce a polished cut without a dedicated video editor
• Collaborate with the media team to interpret campaign performance data and translate those signals into creative decisions — watch time, CTR, scroll-stop rate all inform your next iteration
• Build and execute A/B creative tests: develop variant hypotheses, design the test assets, and close the loop on what the data says
• Maintain visual consistency and brand standards across all ad creative while adapting deliberately to different audiences, divisions, and platform contexts

The materials our growth team uses to pitch enterprise clients need to communicate a genuinely complex, multi-division value proposition — clearly, compellingly, and on brand. That is your work to design.

• Design pitch decks, proposal templates, one-pagers, and case study presentations that position Directive's three-division model to enterprise prospects
• Build reusable sales enablement assets — templated enough that the growth team can adapt them independently without breaking visual consistency
• Develop division-specific collateral (Performance, Communications, Commerce) that carries a distinct visual identity within the broader Directive brand system
• Partner with strategy and growth leadership to understand the selling narrative for each asset before you design it — the story structure and the visual structure should be inseparable

• You have audited existing brand assets and have a clear point of view on where the visual system is consistent and where it has gaps
• Active video creative briefs are in production with a defined testing hypothesis per asset
• Sales enablement templates are in progress and you have met with the growth team to understand how they use (and misuse) what currently exists

• Directive's own paid creative program is outperforming baseline benchmarks with clear data-informed iteration cycles running
• The brand design system is documented, accessible to all internal contributors, and being applied correctly without exception
• Sales materials have been redesigned and the growth team is using them — with positive feedback from the field on client reaction
• You have an established…