Content & Community Specialist

Company Description

Location:

Toronto, Canada (25 York St Suite 1201, Toronto, ON M5J 2V5)

Department:
Marketing | Audience Engagement

Start date:

asap

Vacancy:
This posting is for an existing open role at Wild Brain’s Toronto office.

Hybrid work:
Employees work in a hybrid model balancing collaboration in our office and remote work.

Join our Audience Engagement team within Wild Brain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading You Tube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing.

Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.

We’re looking for a creative and proactive Content & Community Specialist (for a 12 Month Fixed Term Contract
) to create and publish engaging social media and marketing content for some of the most iconic kids’ and family brands. This role combines hands‑on content creation with community management and marketing coordination, ensuring our social presence is vibrant, consistent, and aligned with franchise objectives.

Reporting to the Marketing Manager, you’ll coordinate social calendars, create social and marketing content, and collaborate with internal teams and external creators across platforms including Tik Tok, Instagram, You Tube, Giphy, and brand websites.

• Design, edit and publish high‑quality video and image content for social and marketing campaigns across multiple platforms.
• Write platform‑optimized copy that reflects brand tone and resonates with audiences.
• Coordinate and maintain social calendars, ensuring timely and consistent publishing.
• Monitor and engage with communities across social platforms, responding in brand voice to foster fandom and escalating sensitive issues when needed.
• Collaborate with internal teams, agencies, and external creators/influencers to deliver best‑in‑class content.
• Support creator commissions, influencer partnerships and gifting programs under guidance from the Marketing Manager and Franchise team.
• Ensure all content meets brand standards, tone of voice, and legal compliance requirements.
• Stay ahead of social trends, recommending innovative formats and ideas to the Marketing Manager.
• Maintain organized workflows across projects, timelines, and asset delivery to ensure deadlines are met.
• Ad hoc filming and photography at shoots and live events, confidently directing talent and managing logistics and creative direction.

• Proficiency in design and editing tools (Adobe Premiere Pro, Photoshop, Canva, Cap Cut).
• Strong Graphic Design and video editing skills, with the ability to produce mobile‑first content.
• Confidence filming content including with talent and at live events.
• Experience managing social platforms (Tik Tok, Instagram, Facebook, You Tube, Giphy).
• Knowledge of current social trends and best practices for engagement.
• Excellent copywriting skills with adaptable tone of voice.
• Ability to work under tight deadlines with strong organisational skills and attention to detail.
• Collaborative mindset and openness to feedback.
• Comfort owning small productions end‑to‑end, from shot lists to delivery.
• Passion for kids’ and family entertainment and digital storytelling.

Working at Wild Brain is more than a job - it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

At Wild Brain, we strive for equitable and…