Content and Social Media Manager

Mother’s Outreach Network is a Washington, DC based nonprofit advancing family preservation and economic security through mom led organizing, direct support, legal and policy advocacy, and narrative change.

Mother’s Outreach Network seeks proposals from qualified independent contractors to serve as a Content and Social Media Manager. The contractor will strengthen our public narrative, grow and engage supporters, and drive action across priority channels through high quality content planning, drafting, publishing, and performance optimization.

• Level of effort:
  Approximately 20 hours per month, with flexibility during peak campaign moments
• Term:
  Initial term expected to be three to six months, with an option to extend based on performance and funding
• Primary scheduling and publishing tool:
  Hootsuite or an equivalent system designated by Mother’s Outreach Network

This engagement is intended to be structured as an independent contractor relationship with outcomes and deliverables defined by the organization, and with the contractor retaining control over the means and methods of work, consistent with IRS guidance on worker classification.

• Build a consistent content engine aligned to organizational pillars, events, and campaigns
• Increase reach and engagement among priority audiences in DC and beyond
• Improve conversion to key actions, including donate, sign up, attend, share, and advocate
• Establish a reliable workflow for planning, drafting, approvals, scheduling, and reporting

The contractor will be responsible for strategy to execution across content drafting, visuals, short form video editing, publishing, community engagement, and reporting, within the monthly hour cap.

• Develop and maintain a rolling monthly content calendar tied to campaigns, events, and timely policy moments
• Propose weekly themes and repeatable series that reduce ad hoc requests and last minute scrambling
• Identify what should be created, what can be repurposed, and what should be retired

• Draft platform optimized captions and post copy in the organization voice
• Draft story text and supporter prompts
• Draft short scripts or talking points for Reels and short videos, including clear calls to action

• Create templated graphics and carousels using an agreed brand kit, typically in Canva or an equivalent tool
• Produce event promo tiles, quote cards, and simple infographics that can be reused

• Edit Reels and short videos using footage provided by Mother’s Outreach Network, including captions and basic cuts
• Provide simple guidance for capturing usable footage when needed, such as shot lists and framing tips
• Repurpose existing clips into new short form assets

• Schedule and publish content using the organization’s scheduling tool
• Maintain an approvals workflow with the Executive Director or designee
• Perform quality checks for links, formatting, accessibility, and timing

• Monitor comments and messages during agreed time windows
• Respond when appropriate using organization guidance and escalate sensitive issues promptly
• Flag emerging narrative risks or misinformation trends impacting the mission

• Provide a monthly performance snapshot and recommendations memo
• Track top content, growth, reach, engagement, clicks, and conversion signals tied to organizational goals
• Recommend test and learn improvements for the next month

Proposers should recommend a realistic package. A typical month may include:

Notes

Monthly content plan

1

Calendar with weekly themes, key moments, and draft post list

Feed posts

8 to 10

Drafted, designed using templates, and scheduled

Story frames

12 to 20

Drafted and built from templates, scheduled or queued

Reels and short videos

2

Planned and edited using provided footage

Monthly performance summary

1

Key metrics, what worked, and next month…